Proactive Outreach Serviceslink to this section
Terms for Proactive Outreach Serviceslink to this section
Version: 20 Feb 2026
In addition to the terms and conditions of your Agreement, the following product-specific terms shall apply to your Order for a proactive outreach bundle which includes SMS services, WhatsApp services, and access to the Connect platform for integration (“Proactive Outreach Services”). If the terms and conditions of your Agreement conflict with these product-specific terms, these product-specific terms shall take precedence only to the extent the conflict relates to the Proactive Outreach Services.
Fees and Billing. For the Proactive Outreach Services, pricing may be structured under either (i) a monthly committed tier model, or (ii) a recurring platform fee with minimum usage commitment model, as specified in your applicable Order.
(A) Monthly Committed Tier Model
For the Proactive Outreach Services, you must pay the applicable monthly committed tier fee specified in your Order. The committed tier fee is billed monthly in advance and represents the recurring charge for access to and use of the Proactive Outreach Services. In addition, you must pay all carrier usage charges incurred at the rate specified in the applicable carrier rate card for the destination country, channel, and carrier. Carrier usage charges are billed in arrears based on actual usage recorded by 8x8. Any usage above the selected committed tier will be billed at the same per-message carrier rate, with no additional uplift or penalty. Any unused messages included in a committed tier do not roll over to subsequent billing periods. If no messages are sent during a billing period, the committed tier fee remains payable. From time to time, 8x8 may update pricing and billing frequency at its discretion via written notice or posting to the applicable 8x8 portal (https://8x8.my.site.com/partnerxchange/s/login/) upon at least 30 days’ written notice.
The committed tier covers up to 20 user registrations and activation of one SMS Sender ID or TFN (destination-dependent) and where relevant one associated WhatsApp Business account. For customers on a flexible tier with no committed message volume, user access to the Proactive Outreach Services is included; however, a Sender ID, Toll-Free Number, or equivalent carrier identifier must be purchased and configured in order to send traffic. A separate setup fee is required for each additional country or Sender ID to which traffic is sent.
To identify you are on this pricing model, you will be billed by one of the following SKUs: | ||
|---|---|---|
VOSVC0235-25 | Proactive Outreach - 1,000,000 message commit | |
VOSVC0235-26 | Proactive Outreach - 500,000 message commit | |
VOSVC0235-27 | Proactive Outreach - 100,000 message commit | |
VOSVC0235-28 | Proactive Outreach - 30,000 message commit | |
VOSVC0235-29 | Proactive Outreach - flexible 0 message commit | |
(B) Platform Fee + Minimum Usage Commitment Model
This pricing model applied only to Orders entered into prior to 20 March 2026 and is no longer available for new Orders.
Under this model:
You must pay the recurring platform fee and any recurring minimum monthly usage commitment (if applicable) at the billing frequency specified in your Order. You must pay any applicable usage charges set forth at the time of such usage as specified in your Order or as otherwise made available via your Connect platform account (accessible via https://connect.8x8.com/). Usage is reconciled with any minimum monthly usage commitment (including any usage discounts applicable) and billed quarterly in arrears. A recurring minimum monthly usage commitment does not roll over. Any increases in recurring minimum monthly usage commitment will take effect the following calendar month after the request is received by 8x8. 8x8 reserves the right to change billing frequency at its discretion upon 30 days’ written notice.
The recurring platform fee covers up to 20 user registrations and activation of one SMS Sender ID or TFN (destination-dependent) and where relevant one associated WhatsApp Business account. A new country / SMS Sender ID setup fee is required for each country that traffic is to be sent to.
All use of the Proactive Outreach Services must comply with any rules and restrictions imposed, directly or indirectly, by carriers, including campaign registration (where applicable). You assume sole responsibility for submission of campaign registration applications, for the content and costs of such submissions, and maintaining compliance with any applicable carrier requirements and content policies (e.g., see SMS Campaign Registration: SMS Usage and Content Policies).
Usage for outbound SMS messages (i.e., messages that terminate at a mobile number) is dependent on the relevant country and operator and occurs when 8x8 or the customer submits the message to the carrier using any delivery method and is billed based on the destination 8x8 records. Messages are measured in message segments as defined at the carrier-level (see https://support.8x8.com/business-phone/voice/work-sms/charges-for-sms-mms).
You agree to be bound and must ensure the end customer is bound by the relevant terms and conditions for any applicable third-party services (e.g., WhatsApp) included in the Proactive Outreach Services, which are made available on the 8x8 Legal Information Hub. For example, please see the Product Schedule section, providing product-specific information including third-party products and services.
8x8 may change or update the Proactive Outreach Services at its discretion, and will notify you in advance, if reasonably practicable, of any change that materially reduces overall functionality or security of the Proactive Outreach Services.