Summarize this page with popular models
Summarize this page with popular models
Partner types
8x8 offers a range of partner models — Agency, Reseller, Distributor and Technology Partner. Each works differently, suits a different type of business, and rewards partners differently. Understanding which fits you is the first step to a successful partnership.
Whether you sell 8x8 business communications to customers, build integrations on top of the platform, or both, there is an 8x8 Partner model built around how your business works.
You recommend 8x8 to your customers. 8x8 holds the customer contract and bills directly. You earn commission. No billing risk, no customer debt, no contract management — just a clean revenue stream tied to the solutions you recommend.
You own the customer relationship and bill directly. Buy 8x8 at wholesale, set your own margin, and build recurring revenue on your terms. More control, more responsibility, and higher reward — especially when UC and Contact Center are combined.
You build products, platforms, or AI capabilities that integrate with 8x8. You embed your solution into 8x8's CX platform — reaching new customers, co-selling with 8x8's team, and creating differentiated experiences that neither of you could build alone.
Through one of our approved TSDs, Agent Partners act as a trusted advisor to customers — evaluating their technology needs and recommending the right solutions. When you recommend 8x8 and the customer signs, 8x8 handles the contract, billing, and ongoing support. You earn commission for as long as that customer remains.
The Agent model is particularly well-suited to technology advisory businesses and consultants who work with multiple vendors and want to add 8x8 to their recommended portfolio without taking on billing or delivery risk.
As a Reseller, you purchase 8x8 licences at wholesale and resell them to your customers at your own price point. You hold the billing relationship, own the customer account, and are responsible for first-line support. In return, you have full margin control and the opportunity to build a high-value managed communications practice.
The Reseller model suits IT service providers, managed service providers, and value-added resellers who already manage ongoing customer relationships and want to add communications to their portfolio.
Side-by-side comparison
Agency via a TSD | Reseller | Technology Partner | |
|---|---|---|---|
Revenue model | Commission — paid by 8x8 | Wholesale margin — set by partner | Co-sell revenue + ecosystem incentives |
Who bills the customer | 8x8 directly | The partner | Varies by co-sell arrangement |
Customer contract held by | 8x8 | The partner | 8x8 (for the 8x8 platform) |
Primary activity | Recommend and refer 8x8 | Sell and manage 8x8 for customers | Build and integrate with 8x8's platform |
Billing risk | None — 8x8 manages collections | Partner manages customer billing | None — not a resale arrangement |
8x8 APIs and open platform | N/A | N/A | 8x8 APIs and open platform |
Best geography | Primarily North America | EMEA and Americas | Global |
Ideal for | Advisory firms, technology brokers, multi-vendor consultants | VARs, MSPs, IT service providers, managed comms providers | ISVs, AI vendors, SaaS builders, CX platform developers |
Both Agency and Reseller partners enter the program at the Authorized tier and move up as they grow. Learn about tiers, support, tools, and incentives.
Everything you need to know about 8x8 partner types, answered simply.
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