Your sales support team structure has everything to do with the ultimate success of your company. If you want to be successful, you need a comprehensive sales support team structure, which includes a sales support strategy and the technology to help you carry out the necessary tasks associated with a high-performing sales strategy. With the right strategy and the right technology, you can get more done because you'll have a structured, consistent contact methodology, which helps drive overall productivity. Let's see exactly how a sales support team structure and sales support strategy can benefit your business. But first, let's take a look at what a sales support team structure and sales support strategy are.

Defining a Sales Support Team Structure and Sales Support Strategy

A sales support team structure defines the way your company has organized your sales team for success. For example, it details the roles and responsibilities of each of the members of the sales team and may include a sales development team, lead generation team, and/or customer support team. A sales support team structure also includes ideas for product training, active market communications, and customer services. Each team is responsible for completing certain sales tasks that help everyone get their jobs done easier. Added tools like UCaaS and CCaaS software can help make things even easier by providing an all-in-one platform to manage sales tasks and customer-related queries.

The Importance of a Sales Support Strategy

A sales support strategy can mean all the difference between your business succeeding and failing because lead generation and prospecting are the lifelines of any business. So having a good strategy in place to generate sales and leads should be your top priority. An effective sales strategy can help you monitor accounts and keep track of sales goals, helping you reach them faster. A sales support strategy can also give you something you look to for direction when you're not sure about it.

So, what does a sales support team's structure look like?

Sales Support Strategy And How It Can Improve Your Sales Support Team Structure

A sales support strategy can give you timely oversight of your sales and help you understand sales activities as they're happening, rather than at the end of the sales quarter. It can also help you streamline the sales process by simplifying and automating administrative tasks, freeing up your team to engage with customers. Your company's sales support strategy can also allow you to use call recordings and interaction data to optimize opportunity efficiency, as well as help you coach and train new sales reps and give the underperforming agents a push in the right direction.

How You Can Integrate UCaaS or CCaaS Software to Improve Sales Strategy

Integrating UCaaS or CCaaS software can help tremendously improve your sales strategy, but first let's take a look at how UCaaS and CCaaS are defined.

UCaaS stands for unified communications as a service and it's essentially a unified communications solution used to help manage overall business communications better. Unified communications solutions can give you better insights into your customer interactions and call recordings. Typical UCaaS features include online meetings, presence technology, enterprise messaging, telephony, team collaboration, and video conferencing. UCaaS can provide the flexibility growing businesses need to scale while handling other core business tasks.

CCaaS stands for contact center as a service and it's a customer experience solution used to outsource customer service to a cloud-based model. CCaaS solutions offer a simpler alternative to patchwork solutions by providing the tools you need to enhance the customer experience, such as omni-channel capabilities, easy CRM integration, contact center analytics, workforce management, and quality management. You also get things like agent supervisor tools (to help you oversee every critical metric in the contact center) and agent console (to empower agents to easily manage customer interactions).

UCaaS and CCaaS solutions can help connect your teams no matter where they are in the world. With the right provider, you can ensure that you're in compliance with safety and security standards.

A good sales support team's structure and strategy can help your organization in a number of ways, including improving the sales process and sales management, as well as boosting customer retention and revenue. With a good UCaaS or CCaaS solution, you can streamline these processes and become even more efficient than you've ever been.

Your sales and marketing teams need the best technology to be as productive as possible. With 8x8's Virtual Contact Center you get world-class technology and everything your domestic or international business needs all in one system. Call 1-855-341-5227 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.


Support Marketing Strategy

Sales Marketing SWOT Analysis

Marketing Funnel vs Sales Funnel