On behalf of our global team at 8x8, we are incredibly honored to announce that PLDT recently certified 8x8 as its A2P Messaging Partner, which further solidifies 8x8's reputation and commitment as a trusted provider of A2P SMS Messaging for both local and international businesses in the Philippines.

Formerly known as the Philippine Long Distance Telephone Company, PLDT is the Philippines' largest fully integrated telco company with a mission to connect and empower Filipinos everywhere through world-class telecommunications. At 8x8, we are proud to be part of that same mission and this accreditation will only enhance our partnership with PLDT to:

  • Provide reliable A2P SMS messaging services to customers
  • Combat fraud so that businesses and individuals everywhere can have increasing trust in the SMS services they use and the messages they receive
  • Leverage PLDT’s direct technical connection to provide even more timely services

The value of A2P messaging

A2P (Application-to-Person) SMS messaging is one of the fastest growing service markets in the industry and around the world, and its accelerated use in the Philippines is no exception. The global market for A2P messaging in 2022 was estimated to be around $64 billion, and is forecasted to top $86 billion by 2030. With the meteoric rise in its use as a go-to business communications tool, carriers have been moving towards providing more avenues for A2P business messaging to flourish.

Popular A2P messaging use cases

In its most popular use case, the SMS channel enables organizations to reach customers in real-time and receive instant feedback on products and services. According to Gartner, SMS open and response rates are as high as 98% and 45%, respectively, while email open and response rates average around 20% and 6%.

This is just one reason why additional use cases are quickly multiplying. More and more, A2P SMS is also being utilized for customer self-service, to communicate more efficiently via major social media channels, and for rich communication services (RCS) to deliver increasing customer personalization and customer satisfaction.

Partnering with PLDT

That’s why we’re so excited for this partnership with PLDT, as Philippines enterprise customers continue to focus on transforming their business communications for today’s and new generations of customers. Now, even more, they can look to 8x8 as a reputable, reliable, relationship-focused provider.

This endorsement is the result of the deep trust and cooperation built over many years with PLDT at multiple levels, from the executives to engineering and the customer service agents. We have supported each other to deliver quality, value-added service for customers, especially through the pandemic when telecommunications become crucial for the continuity of business and business-to-customer engagement.

This recognition only strengthens our conviction to continue to bring benefit to Philippines business communications customers in a credible and collaborative way.

Keen to achieve next-level messaging? Schedule a demo today or find out more about 8x8 SMS APIs.