Russ Chadinha

Russ Chadinha

Russ brings 20+ years of learning and experience to his Director of Solutions Marketing role at 8x8.  Leveraging experience that includes leadership roles in product management, product marketing, eCommerce and sales, he brings an innovative and creative approach to providing industry-specific solutions. 

Articles by: Russ Chadinha

Episode 3: Staying Relevant with Retail Consumers While Lowering Costs

On episode 3 of ‘Communications. Transformed.’, I discussed with my co-worker Randy Ksar, Social Media Manager at 8x8, two key areas where retailers continue to face challenges— creating an omnichannel experience with the use of communications technology and how to stay ahead of customer expectations. You can listen to the podcast below but first, let’s […]

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Time for Manufacturers to Retool their Communications

This post is part of a series focused on the manufacturing industry highlighting emerging trends affecting the employee and customer experience. The manufacturing industry is on a tear. Strong growth, almost euphoric sentiment and the highest productivity improvements of any industry indicate manufacturing has its mojo back.1 It’s such a great story, I just want […]

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Laying the Groundwork for Retail Innovation

Successful retailers are embracing change, accelerating experimentation, and driving innovation. They’ve realized that the new retail is a journey.

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Retailers Unify Their Experience with Unified Communications

Align your retail personalization strategy with unified communication tools.

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It’s True – Customers Want Your Associates to be Experts

This post is part of a series focused on the retail industry highlighting emerging trends affecting consumer and retailer behavior. We’ve all been there. You’re in a retail location — whether a restaurant, large store, or local shop. You browse their selection, navigate the layout and find an item to purchase. And just as you’re […]

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