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Russ Chadinha

Russ brings 20+ years of learning and experience to his Director of Solutions Marketing role at 8x8.  Leveraging experience that includes leadership roles in product management, product marketing, eCommerce and sales, he brings an innovative and creative approach to providing industry-specific solutions. 

Articles by: Russ Chadinha

Customer Experience Leadership Tips from Expert Jeanne Bliss

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What an honor it was to speak with Jeanne Bliss on the Communications. Transformed. podcast. The customer experience pioneer makes her point through an emotional connection that is easy to relate to - “Would you do that to your mother?” It was such an insightful and inspirational discussion as Jean [...]

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Staying Relevant While Lowering Costs

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On episode 3 of ‘Communications. Transformed.’, I discussed with my co-worker Randy Ksar, Social Media Manager at 8x8, two key areas where retailers continue to face challenges— creating an omnichannel experience with the use of communications technology and how to stay ahead of customer expectatio [...]

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Time for Manufacturers to Retool their Communications

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This post is part of a series focused on the manufacturing industry highlighting emerging trends affecting the employee and customer experience. The manufacturing industry is on a tear. Strong growth, almost euphoric sentiment and the highest productivity improvements of any industry indicate manuf [...]

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Laying the Groundwork for Retail Innovation 2

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Complacency has Enabled a Retail Transformation Just Not for All While Virgil once said “the road to hell may be paved with good intentions”, the path to irrelevance nowadays is certainly littered with the remnants of slow-moving retailers and hollowed out shopping malls. And if you look purely at [...]

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Laying the Groundwork for Retail Innovation

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Complacency has Enabled a Retail Transformation Just Not for All While Virgil once said “the road to hell may be paved with good intentions”, the path to irrelevance nowadays is certainly littered with the remnants of slow-moving retailers and hollowed out shopping malls. And if you look purely at [...]

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Retailers Unify Their Experience with Unified Communications

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This post is part of a series focused on the retail industry highlighting emerging trends affecting consumer and retailer behavior. Imagine you walked into a store today and the first associate you spoke with not only knew your name, but also remembered the last time you were there and the products [...]

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