Russ Chadinha

Russ Chadinha

Russ brings 20+ years of learning and experience to his Director of Solutions Marketing role at 8x8.  Leveraging experience that includes leadership roles in product management, product marketing, eCommerce and sales, he brings an innovative and creative approach to providing industry-specific solutions. 

Articles by: Russ Chadinha

Laying the Groundwork for Retail Innovation

Successful retailers are embracing change, accelerating experimentation, and driving innovation. They’ve realized that the new retail is a journey.

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Retailers Unify Their Experience with Unified Communications

Align your retail personalization strategy with unified communication tools.

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It’s True – Customers Want Your Associates to be Experts

This post is part of a series focused on the retail industry highlighting emerging trends affecting consumer and retailer behavior. We’ve all been there. You’re in a retail location — whether a restaurant, large store, or local shop. You browse their selection, navigate the layout and find an item to purchase. And just as you’re […]

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Transformation or Inertia? Retailers Parry Status Quo with Modern Communications

Inertia is a powerful force, and sometimes its a force for good. Tradition, trusted institutions, and predictability relies on a degree of inertia that allows them to weather everything from fads to market jitters. But the retail industry is no place for inertia, especially not now. In fact, even moving too slowly has been enough […]

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What Retailers Need to Know to Stay Relevant with Consumers & Lower Costs

We continue our blog series on emerging trends and challenges affecting consumer and retailer behavior. Two key areas that we see retailers challenged (and want to help on) are creating an omnichannel experience with the use of communications technology and how to stay ahead of customer expectations.  According to a 2017 Internet Trends report by […]

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