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Max Ball

Max is the Senior Product Marketing Manager for 8x8 Virtual Contact Center.

Articles by: Max Ball

No Coffee Required: Quality Management System Boosts Performance, Sales

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I had the opportunity to attend the IoD Convention in London this year. Brexit was a hot topic. My favorite comment about Brexit was from Yanis Varoufakis, the former Treasury Secretary of Greece, who’s had experience working with the EU. He said Brexit is like the song Hotel California. You can che [...]

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What it Takes to Go Global with Your Contact Center

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Bryan Martin recently published a blog talking about the real world challenges of going global in the enterprise communications space and talked about some of the things we are doing at 8x8 to help make it easier for our customers to do business as global companies. Today  I wanted to have [...]

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It’s All About the Agent

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I’m at Call Center Week in Las Vegas this week and it got me reminiscing about my experiences last year.  No, not the local shows I saw or the side trips to different casinos or the big money I won.  (I NEVER win big money, my wife did once but that is another story…)  I’m talking abo [...]

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The Hybrid Effect in Cloud Communications

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Over the last couple of years, we’ve been hearing more about hybrid cloud computing and communications as companies consider cloud as a strategic business initiative. In March at Enterprise Connect, it was certainly a hot topic of discussion and there seemed to be a demonstrable shift in opinion on [...]

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Keeping It Simple in the Contact Center

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I’ve spent most of my career selling complex technologies to very large enterprises to solve big, meaty problems. I can wax philosophical on Customer Effort Scores, the challenges of getting data out of a mainframe computer using screen scraping, and then there is my never-ending fascination with e [...]

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Living in a Measured World

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I just got a Fitbit for my birthday and set it up last weekend. So now when I go to the food truck to get my lunch, I make sure to pace back and forth while I wait for my burrito to get in a couple hundred extra steps. (Just ignore the burrito part, my new wristband friend…our little secret!) And be [...]

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