Before AI, Fix the Data: A New Narrative for Modern CX

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Dan Rood, Head of Strategic Narrative & Evangelism, 8x8, talks on how Artificial Intelligence is reshaping the customer experience (CX) landscape - from chatbots to real-time agent assist. Yet, despite the promise of efficiency and innovation, only 23% of customers currently trust these tools. Why? Because the foundation isn’t ready.

This on-demand webinar, originally delivered as part of Customer Management Practice’s (CMP) digital seminar series, dives deep into the critical first step toward AI success: data readiness.

What You’ll Learn:

  • Why fragmented systems and unreliable data are the biggest blockers to AI adoption in contact centers
  • A practical framework to unify customer data across channels for AI success
  • Actionable insights from the frontlines—real-world sales observations and customer pain points
  • How to identify hidden data traps that sabotage CX outcomes
  • What it takes to become an AI-Powered Contact Center Leader
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