Use Case
Turn Every Role into Part of the Experience
Customer experience isn’t just a contact center function—it’s everyone’s job. From field service and finance to sales and customer success, every team can play a vital role in shaping CX. 8x8 connects every customer‑facing role with shared data, collaboration tools, and AI‑driven insights so service stays consistent, personal, and effortless at every touchpoint.

Why Every Role Shapes CX
Fragmented tools and data leave teams out of sync and customers feeling the gaps. When everyone’s connected on a single CX foundation, service gets smoother, trust grows, and every interaction becomes a moment to strengthen relationships.
How 8x8 Makes It Happen
8x8 connects every customer-facing team on one intelligent platform, breaking down departmental walls and giving everyone the context to act with confidence.
- Empower every team: Equip employees with AI-driven insights to personalize every interaction.
- Unify customer data: Bring every channel and conversation into one shared system of record.
- Break down silos: Align teams behind a single customer experience strategy.
- Drive business growth: Turn CX from a cost center into a growth engine.

What Happens When Teams Move Together
From the front desk to the back office, every employee can deliver a better customer experience.
Mobile-first tools keep employees connected and informed whether they’re at their desks or on the move.
The Engine Behind the Experience
8x8 Engage™
Empowers frontline and expert teams to stay connected, prioritize customer requests, and deliver consistent engagement across channels.
8x8 Conversation IQ™
Unlocks conversation insights, supports proactive coaching, and ensures consistent, high‑quality interactions across every touchpoint.
8x8 Team Leader Workspace™
Gives leaders real‑time visibility and tools to drive performance and accountability across teams.

The Payoff
Ready to connect every corner of your business? See how 8x8 helps you turn every employee into a meaningful part of the customer experience.