Communications Platform as a Service, or CPaaS, is a cloud communication solution for businesses that want to integrate real-time communication into their existing business applications.
Let’s unpack that a bit more.
In business, communication is vital. Whether it’s how your customers contact you or your internal employee communications and team collaboration, finding ways to streamline and improve the transfer of information across communication channels is important to any business.
In the past, the only way to get in touch with a business was by phone, email, or even mail. And if employees wanted to talk to each other, they’d need to walk across the office, pick up the phone, or send an email.
This is all changing. Thanks to the arrival of dedicated real-time communications (RTC) technology like team messaging, video conferencing, and voice calls, real-time enterprise communication is now easier than ever, even between remote employees.
This system still isn’t perfect. With employees using different platforms to communicate with each other, clients, and customers, it’s often difficult for businesses to integrate their communications across the board. That’s where CPaaS steps in.
CPaaS allows you to add embedded communications channels to your business apps.
It lets businesses customize their existing communications stacks at the backend using an application programming interface (API) to present customized, branded communication channels at the front-end.
What is the difference between CPaaS and UCaaS (Unified Communications as a Service)?
CPaaS and Unified Communications as a service (UCaaS) have similar aims and purposes, so it’s easy to get the two mixed up.
Both CPaaS and UCaaS offer communication functionalities and stacks for businesses, but the core difference comes in the area of customization.
CPaaS provides the platform onto which businesses can customize and integrate their own, unique communication services. UCaaS platforms provide ready-made, integrated communication channels and alternatives, all via one interface.
Which is better, CPaaS or UCaaS? That depends on your needs. If you want an easy-to-access, ready-to-go, all-in-one platform, UCaaS is for you. If you want a fully customizable communications system to integrate with your existing applications, CPaaS is what you need.
The pricing of CPaaS and UCaaS platforms can vary. CPaaS may be more expensive as developers will be creating customized apps and software for your business, but it could be cheaper in the long run if you provide a one-off payment for the use of the APIs.
UCaaS is often cheaper but many UCaaS providers have a monthly or annual fee that you will pay for as long as you use the service.