137.jpg

Michelle Fitzsimmons

Michelle is a Senior Content Writer at 8x8. She was previously an editor at TechRadar, a leading consumer tech news and reviews website. Now she’s focused on helping small businesses reach their goals. When she’s not writing, she enjoys going to hockey games, walking her dogs, hiking, volunteering and reading. Read More>

Articles by: Michelle Fitzsimmons

Connections Matter More than Ever for Small Businesses

shutterstock_123790510_(2).jpg

by

The entire global community has been affected by the current health crisis. In the U.S., small businesses in particular face unprecedented challenges. While the definition varies by city and state, many nonessential businesses have been ordered to temporarily close their physical locations in an ef [...]

Read more >

5 Social Media Best Practices for Small Business

shutterstock_1518372077_(2).jpg

by

Think social media is only for big brands? Think again. According to Twitter, 93% of people plan to buy something from a small or medium-sized business they follow on the platform. That’s the power of social media—it’s the modern-day equivalent of patronizing your favorite neighborhood business bec [...]

Read more >

How to Identify Your Ideal Prospective Customers: 5 Key Questions to Ask

Mar20-QuestionsBlog-220x175.jpg

by

“You can’t be everything to everyone, so stop trying.” You’ve probably heard this advice before. This is particularly important as it applies to finding your ideal prospective customer. Whether you are an entrepreneur who’s just starting out or you’ve been in business for a while, it can be temptin [...]

Read more >

8 Expert Tips on Small Business Hiring

small-biz-hiring-thumbnail.jpg

by

As a small business owner, you’re probably used to going it alone. You feel comfortable wearing multiple hats, juggling various projects and working long hours. But what happens when you wake up one day and realize you need to hire some help? Attracting and retaining talent as a small business is [...]

Read more >

How to Power Through a Time Change Like a Pro

clockhand-220x175.png

by

Whether the clock is springing forward or falling back, time changes can be a shock to your system. It’s not just about having an extra hour of daylight or darkness; changing the clock can be detrimental to your health. Hospitals see a 24% uptick in heart attacks when Daylight Savings Time begins i [...]

Read more >

#NationalCoffeeDay: How One Company Creates Caffeine, Community and Competition

coffee-220x175.png

by

Hot or iced? Half & half or almond milk? Double shot or decaf? No matter how you take it, coffee is one beverage of which most of us can’t get enough. Sixty-three percent of U.S. adults drink coffee daily, according to recent data from the National Coffee Association, and gourmet coffee consumption [...]

Read more >
Categories

Follow Us