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Michelle Fitzsimmons

Michelle is a Marketing Content Writer at 8x8. She was previously an editor at TechRadar, a leading consumer tech news and reviews website. Now she’s focused on helping small businesses reach their goals. When she’s not writing, she enjoys going to hockey games, walking her dogs, hiking, volunteering and reading. Read More>

Articles by: Michelle Fitzsimmons

#NationalCoffeeDay: How One Company Creates Caffeine, Community and Competition

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Hot or iced? Half & half or almond milk? Double shot or decaf? No matter how you take it, coffee is one beverage of which most of us can’t get enough. Sixty-three percent of U.S. adults drink coffee daily, according to recent data from the National Coffee Association, and gourmet coffee consumption [...]

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8 Time-Saving Tips for Small Business that Actually Work

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“There aren’t enough hours in the day.” How many times have you grumbled this phrase after adding yet another item to your to-do list? This all-too-frequent lamentation is heard ‘round the business world and at smaller businesses in particular. With so much to do, so many hats to wear and so litt [...]

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How Cloud Communications Can Boost Your CRM

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Improving customer experience is a proven way to increase market share. Customer relationship management (CRM) software gives businesses a competitive edge by harnessing customer data and interactions, allowing team members to be more responsive and provide better customer care. Customers reward [...]

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5 Reasons to Simplify Your Business Communications

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“Simplify, simplify.” - Henry David Thoreau, Walden There’s no better time to follow Thoreau’s advice than the spring. It’s a time for new beginnings, for clearing out the clutter and for setting your business up for success for the rest of the year. It’s the perfect time to reevaluate your c [...]

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Cybersecurity: Are You Doing Enough?

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You’ve seen the headlines: cybersecurity breach at big-name company, data of millions of users stolen. But what doesn’t often make the front page is that cybercriminals are increasingly targeting smaller organizations. According to Verizon’s 2018 Data Breach Investigations Report (DBIR), 58% of sma [...]

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Customer Service Predictions for 2019: 5 Small Businesses Weigh In

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With the New Year fast approaching, it’s time to look ahead and see what trends will shape small businesses in 2019. One of the most important drivers for any business is customer service, and recent figures show that it’s just as critical as ever: 61% of survey respondents in Microsoft’s 2018 Stat [...]

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