Karla Nussbaumer

Karla Nussbaumer

Karla Nussbaumer is Director of Marketing for 8x8. Her previous experience includes leadership positions in marketing, sales and sales engineering at Avaya Inc. Karla holds an MBA from Thunderbird School of Global Management University at Arizona and a Bachelor of Science from The Monterrey Institute of Technology and Higher Education in Mexico.

Articles by: Karla Nussbaumer

Top Trends at Enterprise Connect 2018

This past week at Enterprise Connect in Orlando, leading communications, collaboration and contact center vendors showcased their most recent and innovative solutions for IT decision makers, application developers, resellers and industry influencers. I remember years ago, the major themes at the conference were the big vendors pushing siloed on-premises systems, such as telephony, video conferencing, […]

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8x8’s Focus on Quality Is Key to Customer Growth

Quality is based on customer perception, which makes me think about my experiences using Lyft versus Uber. Lyft provides me with everything I need when looking for a ridesharing service: an easy to use app, credit card data security, the feeling of being safe with the drivers who passed through a strict background check, great […]

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Healthcare Manufacturer Steps Up to Cloud Communications

What happens when a healthcare manufacturer in business for 65 years realizes its aging on-premises phone system cannot handle the modern communications and collaboration required to do business at the speed of customer expectations? And what if the said legacy PBX system was also too costly to manage and operate after adding in the cost […]

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Tolly Group Report: Why Superior Voice Quality Matters

Have you ever been on a call when suddenly there is a drop in voice quality and you can’t understand what the other person is saying? Have you experienced unintended interruption when multiple people are talking at the same time on a conference call and they need to repeat themselves? Dropped calls, echo, delay and […]

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Welcome to the New Analytics-Driven World

I have always been a highly organized person who would track every single expense in each category so that at the end of the month I could get a final analysis of all my spending—food, housing, utilities, clothes and travels.  Certainly, this strategy served me well for a long time, but it was also time-intensive […]

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