John Mitzel

John Mitzel

John Mitzel, Director of Marketing at 8x8, is responsible for driving adoption of 8x8’s communications cloud solutions to the small and medium-sized business segment. He has more 20 years of global experience developing go-to-market strategies, building strategic partnerships and executing successful marketing and demand generation programs. Prior to 8x8, John held marketing management positions at UniKey, Hightail, Hewlett Packard, and Symantec. John has an International MBA from Temple University and a Bachelor of Science degree from University of California, Davis.

Articles by: John Mitzel

Heat Up Sales Cold Calls

Whenever I think of sales, I think of the stereotypical salesperson talking on the phone in a loud bustling office rattling off catchy opening lines and delivering convincing sales pitches. Films like Glengarry Glen Ross, Boiler Room and The Wolf of Wall Street depict the cunning salesperson mastering their craft. But what these films don’t […]

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Improve Customer Engagement with a Modern Contact Center

Communication is the lifeblood of any organization, regardless of its size or industry. From the moment a business interacts with a person, the customer engagement process begins. This means businesses, large and small, need to dedicate time and resources to build strong, long-lasting relationships, with both internal and external customers. While individual and team functions, […]

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How Small Businesses Should Approach Unified Communications

Small and medium businesses have their fair share of challenges that are unique to their size. Yet, while they need to be resourceful, they shouldn’t have to choose between their budget and the right tools to enable their business to function and prosper. 8x8 recently partnered with Spiceworks to survey 175 IT decision makers in […]

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