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John Mitzel

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John Mitzel, Director of Marketing at 8x8, is responsible for driving adoption of 8x8’s communications cloud solutions to the small and medium-sized business segment. He has more 20 years of global experience developing go-to-market strategies, building strategic partnerships and executing successful marketing and demand generation programs. Prior to 8x8, John held marketing management positions at UniKey, Hightail, Hewlett Packard, and Symantec. John has an International MBA from Temple University and a Bachelor of Science degree from University of California, Davis. Read More>

Articles by: John Mitzel

Show Your Customers How Important They Are

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Today is Get to Know Your Customers Day, and small businesses around the country are thinking about how to provide the kind of personalized service that sets them apart from big-box competitors.  Every customer is unique—but they all share a desire to do business with companies that take the t [...]

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Q&A with Analyst Jon Arnold, Collaboration & UCaaS Expert

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  8x8 will host a webinar titled “How the Cloud Enables Small and Medium Businesses to Collaborate Like Large Enterprises” with communications technology analyst Jon Arnold and Brian Ventura, president at Soft Point Media, on Tuesday, December 4 at 11 a.m. PT / 2 p.m. ET. Jon is an expert in th [...]

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Heat Up Sales Cold Calls

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Whenever I think of sales, I think of the stereotypical salesperson talking on the phone in a loud bustling office rattling off catchy opening lines and delivering convincing sales pitches. Films like Glengarry Glen Ross, Boiler Room and The Wolf of Wall Street depict the cunning salesperson masteri [...]

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Improve Customer Engagement with a Modern Contact Center

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Communication is the lifeblood of any organization, regardless of its size or industry. From the moment a business interacts with a person, the customer engagement process begins. This means businesses, large and small, need to dedicate time and resources to build strong, long-lasting relationships, [...]

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How Small Businesses Should Approach Unified Communications

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Small and medium businesses have their fair share of challenges that are unique to their size. Yet, while they need to be resourceful, they shouldn’t have to choose between their budget and the right tools to enable their business to function and prosper. 8x8 recently partnered with Spiceworks to su [...]

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