Town Fair Tire deploys 8x8 unified cloud communications to increase efficiency and maintain market leadership

Town Fair Tire launched into the New England tire business in 1967 with just one store. Today, by combining fair prices with exemplary service, it has expanded to 95 stores spread across six states throughout the northeast United States. The company’s 1,800 employees focus strictly on tires; encompassing the sale of tires and providing tire-related services such as balancing, installation and alignment. In addition to its retail business, Town Fair Tire sells wholesale to auto dealerships, repair shops and other outlets.

35%

Monthly telecom savings

1,800

Employees

95

Stores

35%

Monthly telecom savings

1,800

Employees

95

Stores

35%

Monthly telecom savings

1,800

Employees

95

Stores

35%

Monthly telecom savings

1,800

Employees

95

Stores

"We now can see how many calls come in by agent, how many are for repairing flats versus new tires, or for tire rotations, et cetera. This lets us know exactly what’s happening in the field so we can stay close to the needs of our clients, tailor programs to drive sales, and maintain our market leadership in the Northeast."
Mike Barbaro, Senior Vice President, Town Fair Tire
"We now can see how many calls come in by agent, how many are for repairing flats versus new tires, or for tire rotations, et cetera. This lets us know exactly what’s happening in the field so we can stay close to the needs of our clients, tailor programs to drive sales, and maintain our market leadership in the Northeast."
Mike Barbaro, Senior Vice President, Town Fair Tire
"We now can see how many calls come in by agent, how many are for repairing flats versus new tires, or for tire rotations, et cetera. This lets us know exactly what’s happening in the field so we can stay close to the needs of our clients, tailor