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Claire Snow has 29 years in the industry, most of it in channel. She talks candidly about what it took to shift 8x8 from a company that said it was channel-first to one where the whole business is behind that motion — including deal registration, joint forecasting, and actively passing direct opportunities to partners. She also shares what she believes separates the strongest partner relationships from transactional ones: accountability, fairness, and genuinely knowing your partner's business.
UK Channel Sales Director, 8x8
Claire Snow serves as 8x8's Director of UK&I Channel, leading the sales team and driving partner relationships core to 8x8's channel-first strategy across the UK and Ireland. With over 25 years in the communications industry, she has focused primarily on channel growth, holding key positions from commercial management at leading communications companies. Since joining 8x8, Claire has helped expand strategic partnerships and the carrier channel. Her career progression from commercial operations to sales leadership gives her a comprehensive understanding of effective partner dynamics, from deal registration and joint forecasting to active vendor support. Grounded in accountability and fairness, Claire leads by example to cultivate lasting, high-trust partner relationships.