Making Outbound Call Center Campaigns Easy with Cloud

Customer engagement is a large part of today’s business strategy and outbound call center campaigns are one of the most trusted ways to get real-time inputs from the customer. An outbound calling campaign is the method of calling customers or prospects and gaining valuable information from them that can be then used to design or improve a product.

However, it’s easier said than done because when you put that in practice, it's complicated to understand which customers/prospects to call as the whole idea behind the campaign is to get actionable data rather than just a set of random data. This is just one of the complexities associated with outbound calling campaign, but that all changed with the introduction of the outbound call center campaigns which utilized a software system to streamline the process and get better results.

Introducing a software element to outbound call campaign does not change its core objective. Hence, they are reliable just as any traditional outbound call campaign that does not use a software suite. The methodology of outbound call center campaigns is:

  • To set an objective list: It discusses the purpose of an outbound call campaign. With a clear objective, the subsequent amount of work will be greatly reduced. With the core objective set, agents can make a list of the people who fall within the criteria of the objective.
  • Procurement of list of prospects: In the next step, agents can move on to preparing the actual list of customers or prospects to target. They may be categories on the basis of age, gender, demographics, etc. By integrating the outbound call campaign with call center software, this process is greatly simplified because of the intuitive tools that are present in the software to store and categorize contacts.
  • Connecting with the customers and data collection: The actual calling process then commences with the representative calling each person on the list and asking a set of questions. The answers will be noted down and then processed. By using a call center software, the agent can monitor the time taken for each call and note down their answers within the software, saving valuable time when compared to switching windows or even worse, writing it down on paper.

With the addition of software, we have managed to really push efficiency by streamlining the processes and cutting down the time required for each process.

In recent years, outbound call center campaigns have evolved so much so that now companies can use automated calls to get information from the customer. With keypad input systems, customers can share their opinion without a human on the other end. In addition, since the call uses keypad input, each entry by the users will be coordinated and stored safely within the system.

Outbound Call Center Campaigns: The Modern Edition

With cloud integration, outbound call center campaigns offer more freedom than ever before thanks to the power of the internet. There is no need for agents to have separate hardware for calling customers. With cloud telephony, calls can be made within the computer itself.

This shows how intuitive and efficient modern communication systems have come to be and how companies can save capital just by changing a few variables in their working structure. By using an outbound call center campaign, the advantages to companies are as follows:

More efficient: Outbound call center campaigns simplify and streamline all the processes involved in conventional outbound call campaigns to make it easier for the customer, agent and the company. With features like predictive dialing, call recording, lead segmentation, real-time reporting and analytics, outbound campaigns are more effective and efficient.

CRM Integration: Cloud-based call center solutions allow CRM integration, which makes it easier for agents to access customer data before even calling them and manage all outbound campaigns from one single platform.

Easier to operate: With cloud telephony, agents can use a single device like a computer to make calls, structure lists, and store data. This wasn't possible with the conventional way because it used separate hardware for making calls and storing data.

More cost savings: Cloud essentially eliminates the cost of infrastructure. With models like CCaaS (Contact Center as a Service), CPaaS (Communication Platform as a Service) and UCaaS (Unified Communications as a Service), companies can easily set up their dedicated call center hub by paying only for the technology that is required and not for entire IT infrastructure.

Call centers rely on their technology to empower them to be as productive as possible. With 8x8's Virtual Contact Center you get world-class technology and everything your call center needs in one place. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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