Unified Messaging is a game-changer, and it's only getting started.

Unified messaging, also known as UCaaS, is disrupting the ways that businesses communicate in ways few people could have predicted.

There was a time, not too long ago, when the phone was used exclusively to speak to other people. If you couldn't get hold of a person or an organization in that moment and talk to them, then you either left a voice message, or you simply called again later. Today, that seems also quaint and old-fashioned.

But now communications are simply offered as a service and integrated into a larger suite of products that make use of the cloud. Unified communications as a service (UCaaS) is one more revolutionary aspect of how the world of work is being reshaped today.

Technology has moved so far and so fast, and the media landscape has shifted so dramatically, that carrying voice calls is one of the least important communication functions that a phone performs. People speak to each other less than ever before, yet they are communicating more than ever before.

It's vital for organizations to keep up with the technology and to be available to partners and customers on the platforms that they use. Unified communications is the name of the game in the digital economy, in other words, describing the integration of enterprise communication services that provides a consistent unified user interface and user experience across multiple devices and media types.

Unified messaging, also known as UCaaS, is a system which can include a number of elements:

  • Instant messaging (also known as Chat)
  • Voice
  • Presence Notification (Indicating whether someone is available or not)
  • Mobility features, including single number reach anywhere
  • Web & Video Conferencing
  • Data sharing, such as interactive whiteboards
  • Call control....

More communications products are being added all the time, and it's more useful to think of unified communications as a set of services within a product rather than as a single product.

The Many Uses of Unified Messaging

There are a number of reasons why companies choose to set up a UCaaS service, including:

  • Cost savings by eliminating hardware acquisition and maintenance costs
  • A chance to unite all aspects of a company on one communications platform
  • Provide a rich set of communication and collaboration features
  • Scale up rapidly to capture new opportunities and open new offices
  • Reduce management and IT department hassles; all upgrades and maintenance took care of in the cloud
  • Consolidate vital features, such as phone, fax, meetings, video conferencing and contact centers in a simple, easy-to-use manner
  • Support mobile and remote workers anywhere, on the same system
  • Nine International Locations Using The Same System

Rubicon Projects is a global leader in the advertising industry and the operator of the world's largest independent real-time trading platforms for digital advertising. "To meet their expanding communications requirements, Rubicon Project selected 8x8 to provide 8x8 Virtual Office business VoIP, unified communications and mobile solutions to its nine international locations," according to Tim McQuillen, Chief Knowledge Officer of Rubicon Project.

Due to the easy setup features of the cloud, installation was completed in five days and the entire company was on board after three weeks. The changes to how the company communicates have all been small when looked at individually, but taken together, they are a game changer for a global organization. Among the features described for the Rubicon Project, 'users can take or make calls using their desk phones, PC-based soft phones, or smartphones. A unified company directory and 4-digit extension dialing make it easy to reach colleagues at other offices—even those in other countries. Chat and video capabilities give employees multiple ways to communicate and collaborate, depending on the workflow.'

The key to any successful UCaaS system is in its flexibility. You need a system with enough features that you can configure to the ways that you think are best, and that enhance the work that your teams are able to do using the power of mobile, data, cloud and connectivity that are impacting all of our lives today.

Enabling Collaboration

When you offer the flexibility of unified communications, then you enable collaboration and change that is very powerful, and that can set in motion a new way of communicating inside your organization and interacting with your clients that should bring truly great results.

Collaboration is key to the success of any business. Whether you are using the Virtual Office Mobile app or the 8x8 Virtual Office desktop app, 8x8 makes collaboration quick and simple. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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