Multimedia Messaging Downloader Tips for Businesses

Many businesses have realized the benefits of adding rich text messaging to their marketing, sales and support customer communications. Text messages offer a way to increase customer engagement in a time when customers expect content, interactivity and great experiences. Business interaction with customers once focused on sales and support as two separate and unrelated communications avenues, but today, much of this perspective is discarded in favor of optimizing customer experience.

Customer experience refers to the overall customer lifecycle with a business or brand. Rather than thinking of customer interactions as individual transactions, customer experience widens the focus to a relationship. One way to optimize customer experience is through the use of text messaging. Many people, especially younger generations, prefer text-based communications. From sales to support, texting is being embraced by businesses and customers as the way to send and receive communication. But, it's not just text messaging that is creating exciting communications avenues. Customers are looking for the rich content that MMS messaging can deliver.

MMS Messaging Basics

When some people think of text messaging, they may conjure up brief notes sent on smartphones. The state of mobile messaging in 2019, however, is much more interactive and feature-rich. Regular text messages or SMS (short messaging services) allows for sending and receiving up to 160 alphanumeric characters. MMS messaging, or multimedia messaging services, adds the ability to send and receive audio, video and images in addition to text, and increases the amount of text in a single message. While SMS is useful for sending notes to customers, such as a reminder about an upcoming appointment, MMS opens up businesses to new options in engaging customers.

With MMS messaging, businesses can send personalized content directly to the user's handheld device. Before the advent of texting, and more importantly, the mass adoption of smartphone usage in our society, businesses used television, print and radio for customer engagement. In many ways, businesses could never tell precisely the degree of impact their marketing efforts made. With MMS messaging, however, there is a high likelihood that customers not only viewed the content but also there is a likelihood of engagement. Today, most people ignore unknown calls as possible telemarketing calls, but they likely look at whatever text a business sends.

The Role of Multimedia Messaging Downloader

With all of the potential content creating and sharing available with today's technology, it is helpful for businesses to understand the mechanics behind MMS delivery. For starters, MMS technology requires a cellular data connection, in most cases. The exception is for those using Apple's iMessage service, from one Apple user to another. This means that customers cannot access these messages simply over a WIFI connection. A multimedia messaging downloader is an app that allows for the use of MMS messaging without a cellular network.

Many Android users solve the problem of access to MMS over WIFI by using an alternative messaging app, such as the numerous available through the Google Play Store. From a business perspective, however, it's impossible to know whether or not your audience is limited by either their smartphone operation system or connection to WIFI. However, most mobile users now enjoy unlimited texting and unlimited data plans. Because of this, customers are less likely to balk at MMS messages.

Managing Communications with UCaaS

No matter what communications tools your business employs, it is absolutely necessary to manage the customer contact process. Unified communications as a service (UCaaS) is the use of cloud-based technologies to manage a company's overall communications. With UCaaS, business marketing, sales and support efforts can be consolidated and viewed as one. This transparency improves customer experience, providing employees with information at their fingertips when needed. UCaaS can be customized to incorporate MMS messaging efforts, too.

8x8's Virtual Office and UCaaS solutions help businesses integrate their MMS messaging efforts into their overall communications. While businesses might not be able to ensure that multimedia messaging downloader apps are in use by customers, they can monitor messaging for the response, such as asking for users to reply to confirm, and other methods of interaction. When only a simple text message is necessary, 8x8's Virtual Office Extensions allow for one-click SMS messaging.

Collaboration is key to the success of any business. Whether you are using the Virtual Office Mobile app or the 8x8 Virtual Office desktop app, 8x8 makes collaboration quick and simple. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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