Putting a happy face on CX

SportingSmiles provides high-quality orthodontic products at affordable prices.

"Our communications skills are important, and 8x8 has really met that with the phone system."
Seth Newman, Head of Marketing, Sporting Smiles
"Our communications skills are important, and 8x8 has really met that with the phone system."
Seth Newman, Head of Marketing, Sporting Smiles
"Our communications skills are important, and 8x8 has really met that with the phone system."
Seth Newman, Head of Marketing, Sporting Smiles
"Our communications skills are important, and 8x8 has really met that with the phone system."
Seth Newman, Head of Marketing, Sporting Smiles

As the saying goes, “You’re never fully dressed without a smile,” and the team at Sporting Smiles is keeping their patients well attired!

Located in Waukesha, Wisconsin, Sporting Smiles provides high quality orthodontic products at affordable prices. By enabling customers to take accurate self-impressions from the comfort of their own homes, and thus removing the middleman, Sporting Smiles keeps prices low, reducing a patient’s total spend for retainers and mouthguards by $200 to $300.

The Challenge: Eliminating Growing Pains

Evan McCarthy developed a passion for dentistry at a young age. Following a sports injury in 8th grade, McCarthy and his father, a dentist, began experimenting with making mouthguards, adding graphics and customizations to their products. As demand for their unique and affordable devices began to grow, Sporting Smiles emerged as a leader in online dental products.

As the business began to take flight, one of the top priorities was to identify a communications platform that could support their growing business.

The company was expanding into a 10,000 square foot warehouse facility, and not all rooms were equipped with hard internet lines. The company needed a cost-effective solution that could help them avoid a heavy electrical expenditure.

The business also sought to implement a solution that would be easy to administer and maintain with existing staff, so that they could avoid hiring dedicated IT staff resources.