Beauty brand creator, KMI Brands, revamps their communications to match their stunning new home.

Prestigious new home in the heart of London

For 25 years, KMI has been creating award-winning beauty brands as well as developing existing global brands under license. Its portfolio includes Noughty Haircare, Ted Baker and Orla Kiely.

The company also has trusted relationships with global suppliers, distributors and retailers, such as John Lewis, Boots, Superdrug, Waitrose, Sainsbury’s and The Perfume Shop.

But big changes were happening. KMI wanted to expand its UK team and relocate its headquarters from Teddington to Central London. "We found an amazing new office space with a storefront that had the look and feel of a high-end hotel. Now we needed the tech to match," explains KMI's Operations Director, Emma North.

Taking communications to the next level

The company was struggling with its phone system. They needed to be able to transfer calls to the right person more quickly. Staff tended to rely on mobiles but this created its own concerns. "If a person left the company or their mobile got damaged, we'd lose key business contacts," explains Emma North.

KMI discussed its issues with 8x8 partner Cranberry. Action was needed fast.

"KMI wanted a solution before they moved locations — so they had one less thing to think about," says Mark Nelson, Sales Director at Cranberry. "With 8x8's technology being cloud-based, we had the perfect answer in mind," adds Sally Morgan, Cranberry's Operations Manager. After seeing a demo, KMI selected the 8x8 X Series unified communications platform. This provided a single cloud solution for voice, HD video conferencing, messaging, collaboration, call centre capabilities and more. The decision proved a game changer for KMI.