Edible Arrangements finds the perfect mix of features and cost savings with 8x8

Edible Arrangements gifts are carefully crafted with delicious fruit and gourmet chocolate, then hand-delivered to the lucky recipient’s doorstep. This franchise owner was frustrated with the cost and limited functionality of basic phone service. When he opened a second franchise his IT experts recommended 8x8. Now he doesn’t miss calls from customers, even when he is working remotely. And 8x8 costs half as much as basic phone service.

Edible Arrangements gifts are carefully crafted with delicious fruit and gourmet chocolate, then hand-delivered to the lucky recipient’s doorstep. This franchise owner was frustrated with the cost and limited functionality of basic phone service. When he opened a second franchise his IT experts recommended 8x8. Now he doesn’t miss calls from customers, even when he is working remotely. And 8x8 costs half as much as basic phone service.

People everywhere celebrate life’s special moments with a freshly made gift or treat from Edible Arrangements. Each gift is carefully crafted with delicious fruit and gourmet chocolate. Phone and internet orders are arranged by experts at one of 1,200 independently owned neighborhood franchise locations and hand-delivered to the lucky recipient’s doorstep.

The Challenge: Missed calls meant lost revenue

Vernell Balton opened his first Edible Arrangements franchise store in 2005. That location has basic phone service from AT&T. It is expensive – phone lines and a dedicated fax line cost the store over $2,400 per year. And it is frustrating because, even with three AT&T voice lines, sometimes callers can’t get through.

“We hate to miss a call, because that means we missed an order,” Mr. Balton says. “If customers don’t reach us, they call another store and I lose their business.”

Whenever Mr. Balton left the store for lunch he had to forward his business number to his mobile phone. And when he called out from his mobile phone, some customers would not answer because they did not recognize the caller ID.

Managing the AT&T phone system was a chore. Seasonal on-hold messages came on a USB drive from the franchisor and Mr. Balton had to manually copy them into the phone system.

When Mr. Balton opened a second store in Dallas, he saw an opportunity to find a phone system that would take less money and time away from his businesses.

People everywhere celebrate life’s special moments with a freshly made gift or treat from Edible Arrangements. Each gift is carefully crafted with delicious fruit and gourmet chocolate. Phone and internet orders are arranged by experts at one of 1,200 independently owned neighborhood franchise locati