We recently published our 2022 Business Communications Trends report, which focuses on how organisations can adapt to new ways of working over the coming year and beyond. One thing the report makes clear is businesses must move forward. Expectations have shifted away from business continuity and are firmly focused on future success.

This is something I've been talking to 8x8 partners about in my role as regional vice president of EMEA channel sales. It's yet more change for enterprises and businesses that have already been through a lot, and many are unsure about what their next steps should be or are overwhelmed by the possibilities. It’s here that our resellers and partners have an advantage – access to 8x8’s industry leading collaboration tools. Tools that are key to helping customers successfully navigate these challenges.

Here are the biggest reasons we hear from our partners about how 8x8 supports them in their roles as business advisors.

“It’s the state-of-the-art platform that first attracted us to 8x8, and the continual upgrades that keep us here.”

We hear this a lot. With 8x8, you have a platform that can deliver unified communications, contact centre, analytics, video meeting and CPaaS, all in a single, integrated cloud platform. Having one platform for all your communications needs makes it easy for people to use and manage, and with 8x8 owning the platform end to end, it ensures that everything integrates and works together seamlessly. Finally, 8x8 provides a financially backed 99.999% SLA, giving you confidence in the promises and commitments you need to make to your customers around security and reliability.

We’re committed to innovation, too. 8x8 constantly invests in research and development, both in-house and through acquisition. We were the first to deliver an enterprise voice integration to Microsoft Teams alongside having a Microsoft Teams-certified contact centre solution.

“8x8 doesn’t only deliver a great user experience, but also a great customer experience.”

Today’s customers want to interact with organisations using the technology of their own choosing, and they want a speedy and effective resolution to their issue. But for organisations that split business and customer-facing staff on separate comms platforms, this is hard to achieve. On top of that, IT teams have to spend time and effort integrating (or not) and supporting a complex technology stack.

With the 8x8 eXperience Communications Platform, you get the only integrated cloud platform for contact centre, voice, video, chat, and APIs, with an integration framework that connects to productivity tools like Microsoft Teams and CRM systems. For customers, it means any organisation can bring together internal and customer-facing teams, instantly and effortlessly.

“8x8 is absolutely channel-first – we get all the support we need and there’s no head-on competition from direct sales.”

We align totally with our partners: we take the time to understand how they want to work, and how best we can work together. Partners can join 8x8 in the way that best suits their business model, whether it’s as an agent, supported from opportunity to close, with spiffs and residuals, or as a wholesale partner who wants to manage the professional services and support. 8x8 is a true channel-first business, which is shown in the support we provide in enablement, marketing, account management and alignment with our sales teams.

But don’t just take our word for it. Westcon, 8x8 distributor, says:

“The support 8x8 provides partners goes above and beyond. For example, 8x8’s training platform is really different from other vendors. Firstly, 8x8 doesn’t see it as a cost centre, and there’s no charge for partners to take part. Secondly, it’s really good. As well as face-to-face training, there’s an online platform available via the 8x8 University with a range of training modules from technical info to sales methodology. It helps us and our partners generate greater MMR and reduce time-to-fix for customer issues.”

Want to know more? Great! You can. Connect with me directly on LinkedIn. I'll be happy to help.