E Pluribus Unum: Out of Many, One Company

One unified communications system for everyoneTo take a lesson from early American history, one thing is clear: It can be challenging to meet individual needs and bring everyone together to channel their collective power.  One of the hardest things for the young United States to get right was how to bring together many distinct states into one unified whole.

It’s the same for global businesses around the world. Often, businesses acquire related firms, or split a single company into multiple divisions. Companies are often stuck with critical systems that don’t work well together, which can really weaken an enterprise.

Strength in Unity

Even everyday systems such as communications or customer contact software can be weakened by fragmentation. As Craig Henne, CTO of InfiniSource explains, the evolution of his company resulted in having lots of different localized systems—a problem that needed to be addressed.

“We are a company that was built from several different companies,” says Henne. “So we were looking for a solution that would help us unify our workforce. That came down to simply providing a call system where everyone could do extension dialing, and just operate together as a single company.”

But, he explains, “Even our call center was broken up and very locations-specific, so some calls were answered in Sandy, Utah, others were handled in Coldwater, Michigan, and others were handled by our Charlotte employees.”

Bringing Everything Together in the Cloud

Henne found his solution in the cloud—specifically, with 8x8 unified communications and cloud contact center technology.  He says it’s amazing how important a seemingly small thing like having one phone system that can route calls to every office and mobile employee, can be to an enterprise like InfiniSource.

“8x8 helps us achieve our goal of one InfiniSource company by having extension dialing, which allows all of our employees to work together, whether they’re in one of our offices or working remotely,” he says.

And employees love the convenience of having a phone system that routes calls to wherever they are.

“The feature that our users appreciate the most about the 8x8 service is the way they have one phone number, one four-digit extension, and the phone calls follow them,” says Henne. “Many of them forward calls or use the mobile app, and having phone calls follow them around is a great feature to have.”

Bank More “E Pluribus Unum”

And, says Henne, the company saves about $400 per employee each year from the reduction of administrative and IT support costs. That’s a lot more “e pluribus unum” in the bank.

Unifying Offices from North America to Dubai and Vietnam

That was also the experience of CST Industries Inc, says its CIO, Yusuf Abu-Hatoum. With offices in such far-flung locations as Singapore, the UK, Vietnam, Brazil and Dubai—in addition to its North American offices—the provider of specialty coated storage tanks and containers wanted to tie together all of its offices and locations. Cloud communications pulled it all together, in very little time. Now that the company has ditched its many old phone systems, it has found a new sense of unity.

“CST is one team with one vision,” said Abu-Hatoum. “With 8x8 cloud communications, we can have one phone system that keeps all of us connected.”

So if your workers need to come together to create a more powerful union, look to the cloud. It can be a powerful way to unite workers wherever opportunity takes them. Out of many locations, one powerful workforce. That’s what cloud communications can do.

Lisa Stapleton


Lisa Stapleton is a marketing manager at 8x8. She holds an MBA from Santa Clara University, an MA in journalism from the University of Missouri-Columbia, and a bachelor's degree in applied math and physics from UC Berkeley. [...] Read More >

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