Blurring the Lines of Enterprise Communications

This is a guest blog post by Amy Lind, research manager at IDC. Customer engagement models and expectations are changing. As organizations increasingly compete on customer experience (CX) and engagement, senior managers are being tasked with transforming their company’s CX. Key to this transformation is the increased need to support interactions between customers and employees […]

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Transformation or Inertia? Retailers Parry Status Quo with Modern Communications

Inertia is a powerful force, and sometimes its a force for good. Tradition, trusted institutions, and predictability relies on a degree of inertia that allows them to weather everything from fads to market jitters. But the retail industry is no place for inertia, especially not now. In fact, even moving too slowly has been enough […]

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Q&A with John DeLozier at 8x8: Growing Up in the Channel

This blog post is part of a series focusing on employees making a difference in the 8x8 community.   This week we interview John DeLozier, VP Channel. He comes to us from Centurylink where he was VP of Strategic Alliances and Partnerships. RK: What is your role at 8x8 and what is your background? JD: My role […]

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What Retailers Need to Know to Stay Relevant with Consumers & Lower Costs

We continue our blog series on emerging trends and challenges affecting consumer and retailer behavior. Two key areas that we see retailers challenged (and want to help on) are creating an omnichannel experience with the use of communications technology and how to stay ahead of customer expectations.  According to a 2017 Internet Trends report by […]

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Up Your Customer Service Game by Leveraging What You Have

One recent study published by Marketing Week revealed that 75% of companies acknowledge that customer experience (CX) is of increasing strategic importance.  Yet only 24% said that customer experience is fully embedded in their organization. If your company has not fully embedded a mature customer experience model, you are not alone.  In fact, just 13% […]

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Top Challenges Retailers are Facing and How to Solve Them

This post is part of our series focused on the retail industry highlighting emerging trends and challenges affecting consumer and retailer behavior. It’s not overly dramatic to say that the retail industry is going through a massive transformation. Changes in customer behavior and technology have overtaken the ability of most retailers to keep pace with […]

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New Communications Options for SMBs

This is a guest blog post by analyst Blair Pleasant who is co-hosting a webinar with 8x8 June 28 11am PT / 2pm ET and was originally posted on her blog.  I recently wrote an article for No Jitter entitled “Best of Breed Isn’t Always Best.” The premise is that businesses generally have to choose between “best-of-breed” […]

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Retail’s Phygital Paradox: Digital Can Actually Improve the In-Store Experience

This post is part of a series focused on the retail industry highlighting emerging trends affecting consumer and retailer behavior. Here’s the reality: This stat is so important that the Federal Reserve tracks it here. People are often surprised by the continued strength of brick and mortar. But, it is also true that online sales […]

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8x8 Rings NYSE Opening Bell Honoring Customers for Its Continued Market Leadership

Today, at the NYSE, I rang the opening bell with our board member Major General Guy L. Hecker, Jr. (US Air Force retired), customers and partners. It was a surreal moment because over 4 years ago I embarked on this journey at 8x8 with a world-class team to transform enterprise communications. Now we are over […]

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Your Communications System is Determining Your Future

Do You Know How it is Performing? “So, tell me, when will I be eligible to sign up for the new offer?” “I don’t know” “I went over my product issue with Bob in customer support yesterday, is he in?” “I don’t know” What is the status of my order? I spoke to someone yesterday, have you […]

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