2021 Business communications trends

In 2021, the workplace has changed, and the digital transformation that the professional world is experiencing will likely continue for some time. One of the biggest changes to the professional workplace is the integration of different communication channels into one centralized location. By streamlining information from multiple platforms into an accessible space for all team members, customer relationship management (CRM) continues to improve.

Throughout the past year, we've noticed some strong business communication trends in the UCaaS industry, many of which will remain in 2021. We all know that video conferencing is here to say, but what are some current trends in business communication that you should be aware of as a professional? Here are a few of the top business communication trends you'll see in 2021.

Top 2021 business communication trends

Unified communications

Unified communications is one of the biggest trends in business. Customers and clients want to be able to reach you on the platform of their choice, and the number of communication channels continues to grow every day. By utilizing software that allows you to capture these efforts and organize them in one place, you'll be able to oversee incoming customer requests and forward them to the correct department. Unified communications help to improve your workflow while boosting efficiency.

Enhanced video conferencing

2021 will continue to be the year of simplified video conferencing. In addition to new cloud-based software solutions that alleviate problems with audio and video quality, there are also new systems to enhance the entire communications experience.

Our video conferencing solutions, for instance, allow for sub-conferencing groups. This allows teams to improve communications among multiple departments and encourages brainstorming in real time. As a professional, you need crisp, clear audio and video for presentations and conference calls.

Because 8x8 video conferencing software also provides cloud-based recordings of meetings, they can be accessed by team members even if they're unable to attend the live event. Post-pandemic business travel will never be the same, so now is a great time to invest in secure and confidential communications software.

Automation and bots

You may be looking for ways to manage your audience, community, users or customers. Automation has been a buzzword for the last few years. As more services move to the cloud and more advancements are made in AI, these services continue to improve.

By automating certain aspects of the communication experience, you can focus on more pressing workflow issues. Certain software that allows for bot integration may also include features such as smart menus that answer commonly answered questions. There are infinite possibilities when it comes to using bots, and incorporating these tools into your communication efforts early will help you to understand how they can benefit your projects.

Bots often are programmed to improve as they gain new information. This means that over time, they'll gain a deeper and more comprehensive understanding of the people they're communicating with. Automation is one of the current trends in business communication that continues to get closer to mass adoption each year.

If you're looking to improve your business communication skills and prepare for the next decade of innovation, we're here to help. 8x8 was featured in the 2020 Gartner Magic Quadrant for the ninth year in a row. We develop lean communication solutions for professionals and businesses. Our team also stays up to date so that you know exactly what the current trends in business communication are.

Contact us today and learn more about why we're an industry leader in business communications.