Michelle Fitzsimmons

Michelle is a Marketing Content Writer at 8x8. She was previously an editor at TechRadar, a leading consumer tech news and reviews website. Now she’s focused on helping small businesses reach their goals. When she’s not writing, she enjoys going to hockey games, walking her dogs, hiking, volunteering and reading. Read More>

Articles by: Michelle Fitzsimmons

Cybersecurity: Are You Doing Enough?



You’ve seen the headlines: cybersecurity breach at big-name company, data of millions of users stolen. But what doesn’t often make the front page is that cybercriminals are increasingly targeting smaller organizations. According to Verizon’s 2018 Data Breach Investigations Report (DBIR), 58% of sma [...]

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Customer Service Predictions for 2019: 5 Small Businesses Weigh In



With the New Year fast approaching, it’s time to look ahead and see what trends will shape small businesses in 2019. One of the most important drivers for any business is customer service, and recent figures show that it’s just as critical as ever: 61% of survey respondents in Microsoft’s 2018 Stat [...]

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Why Pay as You Go Works for SMBs



You’ve experienced buyer’s remorse at least once before. But if you’re a small business, the feeling can be particularly painful because you’re making major purchases that have long-lasting effects on your business. Make the wrong choice or overspend, and you risk jeopardizing your business’ surviv [...]

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