Ciaran Doyle

Ciaran Doyle

Ciaran Doyle is a member of the Solution Marketing team at 8x8, focusing on trends and technology in the retail industry.

Articles by: Ciaran Doyle

Top Challenges Retailers are Facing and How to Solve Them

This post is part of our series focused on the retail industry highlighting emerging trends and challenges affecting consumer and retailer behavior. It’s not overly dramatic to say that the retail industry is going through a massive transformation. Changes in customer behavior and technology have overtaken the ability of most retailers to keep pace with […]

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Retail’s Phygital Paradox: Digital Can Actually Improve the In-Store Experience

This post is part of a series focused on the retail industry highlighting emerging trends affecting consumer and retailer behavior. Here’s the reality: This stat is so important that the Federal Reserve tracks it here. People are often surprised by the continued strength of brick and mortar. But, it is also true that online sales […]

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The 4 Things This Year’s Internet Trends Report Gets Wrong About Retail

This post is part of a series focused on the retail industry highlighting emerging trends affecting consumer and retailer behavior. 😱😱 Ok, folks – I’m going to do it. I’m going to have to disagree with some, just some, of the information in Mary Meeker’s “2018 Internet Trends” report when it comes to retail and […]

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To Meet Gen Z , Retailers Must Join Their “Phygital” World

This post is part of a series focused on the retail industry highlighting emerging trends affecting consumer and retailer behavior. Just as we’re getting over using “millennial” as a theme/punchline for everything from advertising to social research, here comes Gen Z with their categorically different perspective and behavior. To remain relevant to this emerging generation, […]

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Bridging the Communications Chasm between Employees and Customers

The dilemma of choice is a well-known concept in the psychology of consumer purchasing–namely, the more options you have, the more difficult it is to not only make, but also be satisfied with a decision. Businesses, however, hadn’t felt the same pain in their decision-making. The explosion of applications over the years—in everything from CRM […]

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