8x8 Sales Assist for Retail: Creating Great CX and Enhancing Your Bottom Line
Think about it: as a retailer of luxury goods and services, you can make dreams come true. Really.
Regardless of the type of retail establishment you operate, your customers are depending on you to deliver. However, customer expectations are especially high when making an expensive purchase that’s driven by emotion. They may be fantasizing about an opulent all-inclusive vacation, a state-of-the-art racing bike, or a luxurious leather bag that all the celebrities are carrying around. And the anticipation builds over time: they plan, they save, they imagine, and now they are ready to act by reaching out to your company to fulfill their dream.
Then, suddenly things go south. Customers find it painful to book the exact vacation package; choose the right specs, and configure and order that new bike; or purchase that desired bag with just the right materials, design, and craftsmanship. They try your self-service options, only to end up with unanswered questions and frustration. Then, they call your company and the agent who helps them is ill-informed about your products. And to top it all off, these are repeat customers and no one knows anything about them. As a result of such a poor customer experience (CX), your customers are likely to defect to your competition, losing current and future revenue for your business.
As a company offering high-end products and services, you want customers to experience an efficient and enjoyable shopping experience from start to finish. Regardless of the channel your customers use to contact you, each step must be connected and informed. With 8x8 Sales Assist you can create the excellent customer service experiences that your customers expect and appreciate, rewarding you with repeat business and brand loyalty that also extends to their friends and family.
Introducing 8x8 Sales Assist
8x8 Sales Assist is a retail contact center solution designed to deliver connected customer journeys across self- and assisted-service use cases. It can improve your ability to generate revenue, enable an educated, informed and connected workforce, and guarantee the reliability and security that your business requires.
Provide intelligent self-service
By combining 8x8 technology into a single solution, you can offer your customers AI-based, intelligent self-service. Backed by a wealth of information, customers will experience bot technology via chat or voice that understands their questions, provides the right information, and can drill into product details.
Streamline the hand-off to a live agent when needed
Often, customer inquiries, especially when making a high-end purchase, may result in the need for live agent assistance. The Sales Assist bot conveniently, and with context, transfers the customer to an agent with the right expertise to help them. When chat is transferred the bot provides the agent with details of the chat with the customer, so the agent can skip past asking why they are contacting your business and get right to the matter at hand. This streamlined hand-off between bot and live agent saves time for all involved, saves your business money, and eliminates customer frustration at having to repeat information they’ve already provided.
Leverage expertise across your company
Expertise lives throughout your organization, and Sales Assist connects your entire workforce to help resolve customer inquiries. Sales Assist can show your agents which experts are currently available and how to contact them, enabling agents to easily ask questions internally with just the click of a button. This improves first call resolution and keeps your customers engaged in their purchase journey with your business.
Maintain privacy and security at all times
Your customers trust that you will provide the highest quality products and services, so why not back that up with a system that is reliable and secure? If your contact center is down, your customers can’t reach you and you are losing money. Because Sales Assist runs on the 8x8 Experience Communications Platform, it includes 8x8’s industry-leading uptime and reliability guarantees, so you can operate your business with confidence. And when it comes to your customers’ sensitive data, such as credit card information, 8x8 protects that information, and all communications, with unmatched security and compliance certifications.
Start delivering dreams now
8x8 Sales Assist can help you make your customers’ dreams come true by providing great customer service experiences across their purchase journey. At the same time, Sales Assist can make your business dreams come true by translating excellent CX into increased revenue and enhanced customer loyalty, all while lowering the costs in your contact center.
Learn all about the new 8x8 Sales Assist solution for retail.