What Is Sales Support And How Can It Help Improve Sales Management?

Providing your sales reps with the tools they need to perform their job duties to the best of their ability is a paramount approach to sales support. You wouldn't send a singer out on stage without a microphone, an earpiece, and a sound check, would you? Take the same approach with your company's sales support and be the reason that they succeed.

Finding ways to help align your agents with your company expectations starts with equipping them with the right resources to help them easily manage sales teams and monitor and track company sales goals. One way to do that is through specialized software that allows you to streamline your sales processes and sales management. But first, let's answer the question, what is sales support?

What Is Sales Support?

Sales support can be defined as a set of functions that allows your sales reps and agents to carry out the duties of a sales representative both effectively and efficiently. Sales support could mean having the proper resources in place to handle large call volumes or having an organized system for delivering customer support. Truth be told, sales support can vary from company to company. But companies with the right sales support in place benefit from a considerably easier time managing processes, agents, and interactions. Sales support can allow you to gain greater contact with customers and prospects, manage call productivity, and quickly act on time-sensitive phone campaigns. Overall, sales support can define your company's level of success, so think about what you can do to improve your company's sales support.

How Can I Improve My Company's Sales Support?

If you're struggling with creating a successful selling environment for your reps, think about ways you can improve your company's sales support, such as using a software as a service (SaaS) solution (like CCaaS) or incorporating VoIP. By using one of these solutions, you can dramatically improve your sales support, thereby increasing sales and customer retention rates. So, how can each of these services improve your sales support? Let's take a look.

What Kind of Software Can Help Improve Sales Management?

In order to properly implement your new sales support strategy, you'll need the right software for the job. A CCaaS solution coupled with VoIP services can help you turn your sales support around and get you headed in the right direction.

  • CCaaS. CCaaS stands for contact center as a service and it's a cloud-based customer experience solution that provides software that helps companies improve customer interactions and agent productivity. It allows you to quickly and powerfully engage with customers and comes with features like CRM integration, call reporting analysis, and broadcast dialing. Enterprise-level features include things such as omni-channel support, quality management, contact center analytics, workforce management, an agent console, and agent supervisor tools.
  • VoIP. VoIP stands for voice over Internet protocol and it's a business phone solution that provides you with amazing flexibility for your growing business. VoIP is usually cheaper than a traditional business phone line and allows companies to cut down on costs while adding more features. VoIP features include web conferencing, mobile apps, and instant messaging, among others. Depending on your provider, you could have access to even more features that make it easier to run your sales department, like giving your employees the ability to make calls right from their computer or on their smartphones.

In addition to the above benefits, this kind of solution is quick to install and easy to manage. With a contact center solution like 8x8's Virtual Office, you can bring in any existing phone numbers and access your phone system through a convenient, easy-to-navigate web portal. With tools like this, you'll appear more professional to customers and prospects, as well as business associates because you'll have more control over your sales support.

A strong sales support strategy is necessary for today's business environment because it can give you insight into how your current sales support is performing, allowing you to make any necessary changes. A good sales support strategy includes helpful tools and resources the sales team can use to make better business decisions.

Your sales and marketing teams need the best technology to be as productive as possible. With 8x8's Virtual Contact Center you get world class technology and everything your domestic or international business needs all in one system. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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