Software Solutions for Marketing Support
Marketing is an integral part of every company, whether B2B or B2C. Without marketing, it’s difficult to generate sales and have a successful business. Marketing may look different for different companies from a full digital content marketing campaign to a tradeshow route, but every marketing strategy needs marketing support.
What Is Marketing Support?
Marketing is a wide umbrella, especially in the digital age. And marketing support comes in all different shapes and sizes, but in general, it refers to any solution, software, or even outsourced work that aids the internal marketing team efforts. Here are some marketing support examples:
- Buying website plug-ins that improve email signups
- Using a freelance writer for content development
- Paying someone for website design and SEO
- Contracting with a video company for commercials and video ads
- Pipeline software
- Email automation software
- Outbound call software
Marketing has changed dramatically in recent years — an Adobe survey in 2016 found that marketers felt marketing had changed more in the past two years than the 50 before that — and it has continued to change since. Thus, software-as-a-service often offer the biggest bang for your buck when it comes to marketing support services because it is not a static product.
In particular, call center as a service (CCaaS) solutions can really elevate your marketing. You may not think of a call center as a marketing hub, but as a key point of customer contact, it's brimming with marketing possibilities.
Here are just a few of the ways that CCaaS software can support your marketing efforts:
CRM Integration for Inbound Calls
For inbound customer calls, CCaaS solutions can incorporate with customer relationship management (CRM) tools to automatically pull up customer information for an individual caller. This enables the agent to easily access information from marketing during customer calls and makes it easier and faster to input any relevant data from the call into the CRM tool.
Pipeline Integration for Sales Calls
Many businesses have developed a pipeline for potential customers, whether it’s a simple three-stage pipeline (opportunity, in progress, won/lost), or a multi-layered, eight-stage pipeline based on specific milestones with data leaders need to inform business decisions.
But with every increased need for data, leaders are taking away valuable sales and marketing time from their teams, as they have to spend their time on data entry instead of their strategic activities. By integrating actual call activity with pipeline and CRM tools, leaders can get a more accurate snapshot of sales and marketing activity.
Improved Lead Qualification Through Outbound Calls
Lead qualification is a key piece of the sales cycle that often falls to marketing teams or inside sales reps. For example, after a trade show, marketing may be responsible for following up via either email or phone call with every lead generated from that event.
As a manual process, this can take weeks, which leaves those potential customers open for your competitors. Or they may have forgotten who you are and what you’re offering. Speed after these events is key, which is why marketing support services for outbound calls improves lead qualification.
The key feature of these marketing support services is a predictive, automated outbound dialer that integrates with CRM and pipeline tools. An automated dialer will dial out to multiple numbers at once, which means more time spent talking to live people and less time talking to voicemailboxes. It also eliminates manual dialing and automatically pulls up the contact information from CRM, reducing the time between calls. Together, this greatly speeds up lead calling and improves the qualification process.
8x8’s Contact Now Solution for Marketing Support
8x8’s ContactNow is a Voice over Internet Protocol (VoIP), CCaaS solution that not only improves your customer service call center but also integrates with sales and marketing to improve overall business performance while reducing the need for manual data entry.
ContactNow integrates seamlessly with CRM tools and provides a unified communication platform for your entire business. This improves collaboration and efficiency by providing all relevant customer data to sales, marketing, and customer service employees, often automatically.
Leaders can stay on top of their business performance through analytics and dashboards that show real-time and historical trends to call out areas of success and opportunity. They can get more accurate data while requiring less data entry from employees.
Your sales and marketing teams need the best technology to be as productive as possible. With 8x8's Virtual Contact Center you get world-class technology and everything your domestic or international business needs all in one system. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.