What You Need to Know About Social Media Outsourcing
Things have changed a great deal in the last couple of years. More companies are taking social media channels seriously. About 97 percent of all Fortune 500 companies use at least one social media channel, such as Facebook, LinkedIn, Twitter, or YouTube, to develop a good communication channel with stakeholders and promoters.
As the company grows, you will likely have little time to manage all social networks yourself. In fact, it becomes even harder to manage even one channel. So, you should you go out of the way to manage it yourself? Or should you try social media outsourcing strategy? Let’s find out in the next section.
Reasons to Outsource Social Media Management
Here are key reasons why you should consider outsourcing social media management for your business.
When you outsource something, the greatest outcome is gaining expertise that is not currently available to you. The same case applies to when you’re considering outsourcing social media management.
The expertise you can get from a social media consultant or marketing professional is invaluable. Social media managers should have enough experience in marketing and public relations, and a passion for communicating and connecting with people.
They must also have a good understanding of different platforms and upcoming trends to stay ahead of the game. For a business that wants to improve their social media presence, hiring a professional in the field is the best way to go.
When you outsource social media management, you get the job done faster and professionally. Consistency is virtual in every business which is something your audience needs.
Working with the righty agency assures you of consistent and clear schedule of posting of new content every day. Furthermore, there is nothing worse than searching for something online, only to come across a blog or website that was posted a year or two ago. Hiring an agency can bridge the gap to keep the content flowing, which increases your search presence on Google.
Utilize Your Marketing Budget More Fully
At a time when things are changing fast due to advanced technology, ads monitoring is of utmost importance.
If you have a business, chances are you have a lot on your schedule, and checking on your social media ads every day can be hard. Similarly, you may have no time to reply to comments and posts. Outsourcing social media management and marketing is your best option.
A good social media agency will put their focus to test and monitor ads to ensure optimal performance is achieved. In fact, this method can save a lot of your advertising budget that would otherwise be spent on testing which ads will work and those that will not.
Save Time and Money
Nowadays, hiring a qualified social media manager no will cost you roughly $45k to 70k per year. That’s some big bucks that most businesses may not afford. The individual will likely have a degree or several years of knowledge in the field.
There are a lot of benefits to having such a person internally managing your social media marketing. But, hiring a full-time social media manager may not be right for you especially if you’re on a budget.
Often, the fee you pay to the agency to do the same work is lower than what you would pay a full-time employee to manage the social media accounts. Keep in mind, that’s one employee, not an entire team. Additionally, the agency will be backed by a whole team, so for a less budget, you get much more.
Necessary Software for Social Media Management
At a glance, some people might see the relationship of social media and unified communications a bit vague – with social media characterized by texting and personal photos, and unified communications formal nature with meeting and conference calls. But these two communication channels are joining hands to offers users the best of both worlds.
There are different approaches to social media and unified communications integration. For a start, most companies are finding useful ways to work within social sites such as Facebook and Twitter. These platforms provide online presence, voice call features, and mobile options on a user-friendly interface that users can easily embrace.
On the other hand, we have several enterprise-based social services that are emerging every day. In this case, an enterprise allows their team to find experts and share relevant information in a way that allows them to connect and be part of the community.
Social media is here to stay, and CCaaS is needed for skill-based routing in queues irrespective of the channel. The cloud computing platform allows for easier integration of the latest technology with your social media account while keeping costs low. The platform also integrates with social media channels and offers a user-friendly interface informing the agent of the source of inquiry.
If you don’t have time and resources to manage your social media channels, outsourcing may be the best option for you. But before making that decision, you may consider other options such as using a reliable social media management tool to help run your social media channels.
Alternately, hiring an agency to do the job will ensure things are running smoothly on your social accounts, and your audience is connected. If you value your business success, outsourcing social media is something you should consider.
Your business has enough on its plate. Outsource what makes sense for your business, choose a world-class SaaS technology solution and focus on what's important: your clients. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.