8x8 ContactNow Gives Trendzer Room to Grow

Trendzer believes that small and medium-sized businesses also deserve engaging, professional websites that they can easily control and update themselves. Its interactive website builder incorporates integrated cloud applications and analytics, and was specifically built to help SMBs. Trendzer goes beyond web design by weaving in SEO, training and unlimited support. By teaming up with major industry clients, Trendzer adds value to their 10,000 SMB customer base by providing meaningful and engaging digital products

A Growing Company with International Aspirations

Trendzer is a rapidly growing company that is adding locations inside and outside the UK. With their old system, having sales agents in multiple locations would cause potential issues, which is the top reason they were on the lookout for a new telephony solution. Another driver for the change was their previous dialing system required a lot of custom coding and scripting to meet their requirements. It had become difficult and time consuming to work with. Trendzer needed a cost-effective solution with a range of features. It also needed to be easy to use to expedite new agent training. 8x8’s 8x8 ContactNow solution fit the bill.

A Flexible Cloud-based Telephony Solution

Once Trendzer made their decision to switch, the transition to 8x8 ContactNow was seamless. It took less than a day to transfer from the old system, with minimal disruption to services.

Trendzer started by only using a few of the features and slowly began using the more advanced capabilities as they were needed. As the system is so intuitive, training agents was very straightforward.

Convenient Pay-As-You-Go Billing

Trenzer finds 8x8 ContactNow’s pay-as-you-go billing model is very convenient. They “top up” their account as needed, so their costs scale up and down as campaigns are launched or needs change. They spend only when and what they plan to use.

Outbound Dialing Features Save Time

For outbound calling, the 8x8 Progressive Dialer is a great time saver because Trendzer agents don’t need to dial manually. This reduces wait time, eliminates errors and dramatically increases productivity. Trendzer also uses Predictive Dialing to reduce inactive periods and maximize talk time. The app dials ahead to ensure the agent’s next call is immediately connected to a live customer, not a voicemail box or an inactive line.

Inbound Calls Handled Smoothly

Using 8x8 ContactNow has drastically improved the way agents and customers experience calls. Trendzer uses the system both for outbound website and remote SEO training, sales calls, and for inbound customer support. As Trendzer works with different industry partners, it’s vital that inbound call management works well and the agents can easily see the details for each customer. Now customers get to speak to the right agent right away, without needing to be transferred.

Call Recordings for Training and Feedback

Having more reliable and robust records of, and access to, previous call recordings has helped Trendzer learn more about what works and what doesn’t and they can use call examples for training purposes. The call recordings are now stored on the cloud giving Trendzer great savings on server space.

Call Analytics Measure KPIs

The 8x8 ContactNow analytics are used to measure their key performance indicators (KPIs) for daily call time, sales revenue and amount of quotes, which helps the sales managers with predictions and development. In the future, Trendzer is planning to use the IVR functionality to further improve and customize how they manage inbound calls.

The Right Decision

As a company experiencing continual growth, a simple and flexible solution was essential for Trendzer. “8x8 ContactNow has simultaneously simplified and improved our telephony operations. The flexible billing options are especially beneficial to us,” says Richard Russell, Sales Manager at Trendzer.

Summarizing the benefits of the new system, Mike Batchelor, SEO and Content Service Manager at Trendzer says: “The 8x8 ContactNow system from 8x8 has transformed our inbound and outbound calling, meeting our complex and diverse needs across multiple departments and functions.”