How SIP Trunking Equipment Can Benefit Your Business

Managing your business is hard enough without worrying about your data and voice connections, which are vital to any growing company. Your business needs technology in place to handle large call volumes and multiple phone lines effectively and efficiently. SIP trunking is one service that can help you accomplish this and more if deployed properly and by the right provider. So, what exactly is SIP trunking and how can it benefit your business? Let's take a look.

1. What Is SIP Trunking?

Session Initiating Protocol (SIP) trunking is a method of connecting business phone systems that operate using an internet connection as opposed to a traditional landline. This method allows for the end point's phone private branch exchange system (PBX) to send and receive calls online. A PBX phone system is a phone system within a company that switches calls between callers and provides several external phone lines for users to share. With a traditional landline, all you could send were voice signals, but with SIP trunking, you can send voice, video, documents, pictures and other media.

Companies are using this Internet phone service to gain more control and flexibility over their business telephony. SIP trunking allows you to consolidate voice and data on a single IP connection, whereas before you needed separate connections for voice and internet.

2. What Kind of Equipment Do I Need for SIP Trunking?

SIP trunking equipment is composed of three main components, including an IP PBX, an ITSP and a border element. The IP PBX allows communication over an IP network and switches call between VoIP callers on local lines. The ITSP is the one providing the service to your company and is responsible for transporting IP communications over a private IP network or public internet, according to The border element ensures connectivity between the PSTN, the enterprise IP network and an external IP-carrier network.

3. Why Convert to SIP Trunking?

SIP trunking could not only help you serve your customers better, but it can help you communicate better with your suppliers and co-workers as well. Getting all of your communications within one phone system can help you increase overall production and boost revenue.

The benefits of SIP trunking include:

  • Increased reliability
  • Easier scalability
  • More cost-efficient
  • Supports business continuity
  • Comes with a contingency plan

Along with the above benefits, SIP has an almost immediate ROI without the need for physical infrastructure. So if you're looking for a simplified, cost-efficient way to handle your business' phone system, SIP trunking just may be the right solution for your company. SIP trunking eliminates overlapping networks and the associated costs, basic rate interfaces and primary rate interfaces, and treats every call like it's local. No more using an 800 number — you get a professional, local business number in each city. You can count on added features like business voice, audio and video conferencing, business voice and instant messaging.

4. What Are SIP Trunking Best Practices?

You want your phone system to be the best it can be so that when customers contact you, they do it with ease. An internet phone service utilizing SIP trunking allows you to make the best impression on callers by helping you appear more professional. It can also help your employees improve productivity by providing software that allows them to access features like messaging, voice, video and web conferencing. Employees can use the software on their smartphone, desktop apps and tablets. Another added bonus is that you won't have to deal with clunky chords, wires and other hardware taking up space, creating an eyesore for your office space.

Before you dive headfirst into SIP trunking as a VoIP solution, think about things such as how much bandwidth you'll need, how many channels you'll need and whether you'll get both internet service and SIP trunking from the same provider. Ask questions about whether your provider will charge a monthly fee or provide a SIP router or other equipment needed to experience maximum efficiency. Once you have everything up and running, test your system to make sure your SIP trunk, router, PBX and internet connection are in sync. Be sure to keep your system well maintained once in place.

5. How Many SIP Trunks Do I Need?

Once you know what level of support your business needs, you can begin searching for the best SIP trunking plans. The number of trunks needed will depend on how many calls your business receives and the level of need for bandwidth. But regardless of how many you need, you'll never have to worry about getting a dedicated wide area network (WAN) because it can be used over your current WAN services.

Choosing the right technology is crucial to growing a business. Take the uncertainty out of the equation by choosing a SIP technology provider that can scale to meet your business' needs whatever they may be at any given time. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

  • Request a

    or call 1-866-835-2979