8x8 took home three awards from the recent Comms Council UK annual award ceremony—the most of any finalists—as winner of the Best Enterprise Service, and 8x8 was highly commended in two categories: Best Enterprise Communications Provider, and Best Innovation for 8x8 Intelligent Customer Assistant.

Nerea Gandarias, VP and UK Country Lead for 8x8, said: “It’s great to see our efforts and products recognised by a body as influential as the Comms Council. A lot of talent and sweat has gone into making sure that not only are our Enterprise efforts best in class, but also that products like 8x8 Intelligent Customer Assistant are what the market—and customers—want as we move into an era of AI-supported contact centres. These awards let us know that we are on the correct path for the future.”

Eli Katz, Chair of Comms Council UK Council, said: “It’s been another fantastic CCUK Awards ceremony, and the fact that we are now at our 15th edition demonstrates that our industry continues to be a vital part of UK telecommunications. It was great to see winners and a number of highly commended from a wide range of companies—the spirit of innovation and competition is clearly strong right across the sector.”

EMEA Channel Leader

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In addition to this, EMEA Channel VP Emily Masterton has been named as one of Channel Futures’ Top 20 EMEA Channel Leaders of the Year.

Emily was recognised not only for being a top channel executive at 8x8, but also for being a leader who works in the trenches and has a profound impact on partners’ daily and weekly activities, spearheading channel growth across EMEA. Known as a fierce advocate for partners, and as someone who continuously works to develop and maintain those relationships, Emily is also well regarded by her team.

"We succeed when our channel partners succeed."

Masterton said: “It’s great to be recognised for this award, but it’s about more than me. Firstly, praise and thanks to my teams for constantly delivering above and beyond what is expected of them, but this award is also about our channel partners. As I’ve said before, we succeed when our channel partners succeed.

“As we continue to adapt our Elevate partnership agreement and look to help partners—both new and existing—make the most of our offerings, especially around contact centre and AI, I look forward to seeing what the next year brings us.”

Al Stephens, Founder of Darwin Technologies, said: “Emily genuinely cares about what you’re trying to accomplish, taking time to understand you instead of hounding you over a target or opportunity. She goes out of her way to make sure that you understand exactly what you’ll get, when you’ll get it, and what else needs done. True professionalism, always.”

Jamie Snaddon, EMEA MD for 8x8, added: “Emily has been a star since the first day I started working with her. She gets the best out of people because she cares, and the channel partners she works with also see that and appreciate it. It’s great to see her recognised amongst her peers.”

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