Anywhere you go in the modern world, you can count on seeing troves of people doing the exact same thing: checking their phones. Whether you're on the subway or watching a movie at the theatre, people have an unyielding desire to stay connected with the world around them, and text messaging has allowed everyone to exchange information at the drop of a hat.

This revelation is extremely useful to marketing agencies since ideas must be shared and executed under tight deadlines. When more people are interacting online, engagement and profits increase, and text messaging has helped usher in a new age of widespread growth for businesses all around the glob.

Marketers can learn a lot from understanding how text messaging works, along with its relationship to UCaaS, so to help you take advantage of the many benefits it has to offer, here are a few things to consider:

What is SMS Text Messaging?

In the past, sharing ideas and time-sensitive information was a hassle. People resorted to writing letters, scheduling in-person meetings, having long conversations over the phone; collaboration took time, which meant that projects took longer to execute and results were drawn out. However, the process was expedited with the introduction of SMS text messaging in the 1980s.

SMS stands for Short Message Service, and it is more commonly referred to as text messaging. Essentially, users can send typed messages up to 160 characters through their cellular network to other users with a wireless plan. SMS text messaging is the most popular form of communication in the U.S.. This is due to cell phone carriers offering SMS services for free, as well as third-party applications, such as iMessage, WhatsApp, and Facebook Messenger offering texting and calling capabilities through IP (internet protocol) connections. In addition, MMS, which stands for Multimedia Messaging Service, is another highly popular form of communication that allows users to send media files (audio, video, and images) to others on a mobile network. Regardless of it being a popular meme or a long breakup text, it's estimated that over 23 billion text messages are being sent every day around the world, and this number will surely increase with mobile networks offering cheaper plans with more straightforward functionalities.

All someone needs is a phone number to instantly connect and interact with another user, and marketers should embrace the simplicity that text messaging offers when it comes to producing new content and increasing engagement.

How SMS Text Messaging Relates to UCaaS?

Since the average U.S. adult spends roughly 3 hours on their phone every day, it's no wonder that so many businesses are resorting to SMS text messages for automated responses and alerts. Sectors like customer service, delivery systems, retail, and healthcare all use text messaging for faster response times and increased open rates, but there are also many in-house benefits that texting provides for marketing agencies looking to enhance productivity.

When relating the use of text messaging to UCaaS, one of the most important things to assess is the ability to work together. Team members in different departments or different parts of the world can quickly participate in group discussions, contribute to brainstorming sessions, and submit their materials in a timely manner. Unified communications services that include text messaging or web messaging gives employees a peace of mind that eliminates any fears of missed deadlines or misunderstandings because information is processed right through their desktop or mobile device. Holistic suites are designed to present communication efforts in a user-friendly way. Just like how simple it is for you to message your friends about dinner plans, cutting-edge UCaaS aims to provide the same experience.

In fact, seamless communication is what UCaaS strives for with cloud-based solutions for your team. With the help of visual voicemail, business phone services, virtual meetings, and video conferencing, SMS text messaging only scratches the surface of what's possible to achieve.

Work Smarter with 8x8

Collaboration is key to the success of any business. Whether you are using the Virtual Office Mobile app or the 8x8 Virtual Office desktop app, 8x8 makes collaboration quick and simple. Call 1-855-745-9695 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

Related Topics

Team Messaging

MMS Messaging

Group Messaging

Team Messaging Apps