Next Steps: Contact your 8x8 channel representative to determine the best structure for your business.
Summarize this page with popular models
Summarize this page with popular models
Next Steps: Contact your 8x8 channel representative to determine the best structure for your business.
8x8 Small Business
8x8 Small Business is a consumption-based commercial model for 8x8 Reseller Partners. Designed for Partners who serve small businesses and want a way to win those customers without locking them into long-term contracts.
8x8 Small Business is not a separate product. It is a commercial model. A route to market that sits alongside the standard 8x8 Work® licensing model and gives partners a credible way to serve customers who cannot or will not commit to a fixed per-seat unified communications contract.
Partners log into the 8x8 portal, select the number of licences their customer needs, and activate them immediately. Licences flex up and down based on real usage. Billing is transparent and aligned to actual consumption, not theoretical seat counts agreed six months ago.
It is the same enterprise-quality 8x8 business phone platform. The commercial structure is what changes.
These are not competing products. They are complementary routes to market. Partners can hold both models in their portfolio, using standard 8x8 Work® licensing for established customers and the consumption model to win emerging clients.
8x8 Work® (Standard Licensing) | 8x8 Small Business (Consumption Model) |
|---|---|
Fixed per-seat monthly subscription | Usage-based billing — pay based on actual consumption |
Predictable monthly cost per user | Costs align to real usage — ideal for variable demand |
Best for stable, known headcounts | Best for seasonal, high-growth, or variable-size teams |
Standard 8x8 Work® product and branding | Same enterprise UC capabilities via a flexible arrangement |
Annual commitment from customer | No long-term contract required between 8x8 and partner |
Every partner has prospects who said no to a fixed contract — not to the product. 8x8 Small Business gives you a credible path to winning those customers and growing recurring revenue from day one.
Without a large upfront commitment, procurement cycles are shorter. Less negotiation, more signed contracts. 8x8 Small Business Partners consistently report faster time-to-close on consumption model deals.
Partner earnings scale with customer consumption. As a customer's team grows, adds seasonal staff, or expands into new markets, your revenue grows with them — no re-contracting required.
Consumption model customers who outgrow flexible billing move naturally to standard 8x8 Work® licensing, 8x8 Contact Centre, and beyond, and you retain the relationship and earn throughout the customer journey.
You choose how to package business communications or bundle with other services. We recommend two models to serve your business goals and customer relationships:
Pass-Through Billing: Pass usage-based costs directly to customers. Ideal for clients who want full visibility into actual consumption each period.
Partner Absorbed (Periodic Billing): Manage consumption costs with 8x8 behind the scenes, then bill your customer on predictable monthly or annual terms to better control your margins.
With 8x8, you are not selling a lite or entry-level product. Every 8x8 Small Business customer gets full enterprise UC capabilities. The same technology that large organisations rely on, delivered through a flexible commercial arrangement.
Calling in 55+ countries. No per-minute international fees, no separate plans.
Everything in one place. No missed messages across multiple apps.
Built-in meetings for up to 500 participants. No separate licence needed.
Calls answered and routed professionally, 24/7 — no receptionist required.
Every call recorded and stored securely — for compliance, coaching, or QA.
Click to call from your CRM, with automatic call logging.
Real-time visibility across communications activity — spot issues before they grow.
Log in from any desk or device — your people work from anywhere.
8x8 Small Business is built around Unified Communications. But if your customers are asking about contact center — inbound routing, omnichannel support, AI-powered agent tools — that conversation sits within the standard subscription model as an Agent or Reseller Partner.
With the subscription model, you can combine UC and Contact Center on a single platform, earn significantly more per deal, and still serve your smaller customers through the 8x8 Small Business model alongside it. Both models can sit in your portfolio at the same time.
The UK's PSTN and ISDN networks are being permanently switched off on 31 January 2027. Every analogue and ISDN connection will stop working. With only 31% of UK businesses already migrated to cloud communications, the majority of the market is yet to move.
8x8 Small Business removes the commercial friction from the conversation, so you can close faster and capture more of that migration demand before the window closes.
Projected global UCaaS market value by 2033
CAGR for the SME UCaaS segment — the fastest-growing category
Of SaaS companies now use consumption-based pricing — up from 52% in 2022
Sources: Fortune Business Insights, Mordor Intelligence, Maxio 2025
Everything you need to know about 8x8 Small Business, answered simply.
Ready to start selling 8x8 Small Business?
8x8 Small Business is available to partners joining as Resellers. Fill in the form and an 8x8 channel specialist will be in touch within one business day.
✓ Access to 8x8 Small Business self-serve portal from day one
✓ Dedicated onboarding, training, and demo environments
✓ Co-branded customer-facing collateral — approved and ready to use
✓ Revenue visibility and pipeline support through the partner portal
✓ Early access to platform updates and new capabilities
8x8 Small Business is available within the Reseller model.
See All Partner Types →