Partner podcast
Straight talk from 8x8 leaders on what it means to be a channel partner today and what the biggest opportunities look like tomorrow.
Episodes
8x8 leaders, unscripted
Minutes per episode, no filler
The 8x8 Partner Podcast brings together the leaders shaping 8x8's channel strategy, from the CRO to the people running enablement, sales, and partner programmes day-to-day.
Each episode digs into the questions partners are already asking about AI, consumption models, enablement, and what it takes to grow a profitable book of business. No scripts. No sales pitch. Just the conversations your business needs to hear.
Hear from leaders who've built 8x8's channel motion from the ground up, and are honest about the journey so far.
Practical perspectives on the shift to AI and usage-based models, including what 8x8 is still figuring out.
From persona-based enablement and launch days to AI value-mapping tools, see what's available to partners right now.
Hear why 8x8 is targeting 80–90% partner-attached revenue, and what that means in practice for deal registration, margins, and support.
“Everything that we build, we don't make the assumption that we always know best. We work on the feedback we receive, the examples, the use cases we have with our partners — and adapt and learn as we go forward.”
Emily Masterton
Vice President of EMEA Sales and Channel, 8x8
Watch the video or download the audio — both are available for every episode. New episodes release weekly.
The evolution of the modern reseller: Automation, agility, and opportunity
Jamie Snaddon, Senior Vice President and Chief Strategy Officer, 8x8, and Emily Masterton, Vice President of EMEA Sales and Channel, 8x8 — The way partners go to market has changed more in the last five years than the previous twenty. Emily Masterton and Jamie Snaddon unpack the shift from hardware and fixed subscriptions to cloud, AI, and consumption — and what partners need to do differently to stay ahead. They cover outcome-based selling, driving adoption, and why flexibility is the most important thing 8x8 can offer.
More episodes from the Partner Podcast.
Emily Masterton on removing friction at every step — portals, provisioning, co-marketing, the new App Store, and the direct resale programme.
CRO Stephen Hamill on targeting 80–90% partner-attached revenue, AI and consumption, and what genuinely makes a vendor worth betting on.
Darren Foster on what was broken, what replaced it, and how one blitz day generated 40–60 qualified leads.
Claire Snow on 29 years in channel, accountability, fairness, and what it truly means to be channel-first.
Maz brings a partner's perspective to every conversation. With a background spanning channel sales, product acceleration, and strategic programmes, she cuts through the corporate and gets to what partners actually need to know.
Every episode is a genuine exchange — not a rehearsed showcase.
Maryam "Maz" House
8x8 Global Director, Strategic Programs. Maz leads strategic programmes at 8x8 with a focus on how channel partners and the wider 8x8 ecosystem grow together. As host of the Partner Podcast, she brings the questions that matter most to the people closest to the channel.
Find out what it means to be an 8x8 partner today — the programme, the support, and the commercial opportunity.
