SMS Magic Joins the 8x8 Technology Partner Ecosystem

Omnichannel messaging is no longer just a trend—it's a necessity. Voice may still be the king of customer service interactions, but the rise of SMS, WhatsApp, and other messaging channels is reshaping how businesses connect with their customers. Offering diverse communication options is essential for delivering exceptional customer experiences.

Why Omnichannel Messaging is a Game-changerlink to this section

CCaaS (Contact Center as a Service) solutions are stepping up their game, integrating advanced messaging capabilities to allow agents to communicate seamlessly across various platforms. This isn’t just about keeping up—it’s about leading the way. By supporting SMS, WhatsApp, and more, contact centers can handle more interactions and provide faster, more effective service.

Tackling the Big Challengeslink to this section

Modern contact centers face a big question: how do you scale up your service without sacrificing quality? The answer lies in optimizing communication channels. Here’s how SMS Magic helps solve these critical pain points:

• Boosting Agent Capacity: With efficient messaging channels, agents can manage more interactions without feeling overwhelmed.
• Leveraging SMS and WhatsApp: These channels are popular but they’re also powerful, offering higher response rates than traditional voice or email.

From Vision to Realitylink to this section

Founded in 2014, SMS Magic set out with a mission to enable CRM-based messaging for Salesforce and Zoho users. By integrating automations and enabling both one-to-one and one-to-many messaging directly within CRM platforms, SMS Magic made instant communication a breeze. Today, they serve over 5,000 customers worldwide, continually expanding their global reach.

How SMS Magic Transforms Communicationlink to this section

• Quicker response time: Email and voice are not statistically as responsive compared to other channels, so SMS Magic delivers with SMS and WhatsApp.
• Asynchronous communication: In a world of packed schedules, direct communication isn’t always possible. Digital messaging provides a reliable alternative that fits modern needs.
• Scalable strategies: Combining voice, email, and digital messaging creates a robust communication framework, perfect for enterprises looking to enhance their customer interactions.

Nitin Seth, CEO and Co-Founder of SMS Magic Inc., shares his excitement about the partnership with 8x8: "As we continue to expand our partnerships across the CCaaS industry, I’m especially excited for SMS Magic to join the 8x8 Technology Partner Ecosystem. We believe this integration aligns with our customer needs for advanced messaging functionality that is native to CRMs like Salesforce, Hubspot, and Zoho, but also as a standalone solution."

The Road Aheadlink to this section

The collaboration between SMS Magic and the 8x8 Technology Partner Ecosystem is set to revolutionize business communication. By integrating cutting-edge messaging solutions, this partnership promises to provide businesses with the tools they need to excel in a rapidly evolving digital landscape. The future of customer communication is here, and it’s more exciting than ever.

To find out more about SMS Magic for 8x8 Contact Center.link to this section

Learn more about SMS Magic for 8x8 Contact Center.

Watch and see how easily SMS Magic integrates with 8x8 Contact Center