Mayur is a Senior Solutions Marketing Manager at 8x8, a leading cloud communications provider. Mayur is responsible for creating and driving awareness of 8x8 solution propositions across the EMEA region. He has more than 20 years of product marketing and product management experience from some of the best known hi-tech companies including Insight, Polycom, Cisco, Skype, T-Mobile and Ericsson.
Articles by: Mayur Pitamber
There's no one-size-fits-all A few days ago, at a sales and marketing event, there was an interesting debate about why some technology trends mattered more than others. It started with the importance of cloud communications for mid-market businesses and how CIOs could use it to boost business ca [...]Read more >
Equipping frontline council staff with digital tools to deliver better citizen outcomes A few months ago, I wrote about the exceptional experience I got from Amazon’s customer services (read Six Steps for Citizen-Centric Experiences in the Expectation Economy blog). That is the same expectat [...]Read more >
Innovation and the "entrepreneurial state" When people talk about technology adoption and innovation in the public sector, it’s common to hear sarcastic comments, followed by various adjectives for “ineffective”, “wasteful” or “unproductive”. However, I came across a thought-provoking book [...]Read more >
Recently, I ordered an Amazon Kindle book from my smartphone by mistake. I realised the error but didn’t know how to cancel the order. So I clicked “Contact Us,” and immediately the Amazon messaging assistant sprang to life to qualify my query and offered to connect me to a customer service agent. [...]Read more >
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