Revolutionize retail. Elevate every customer interaction.

Seamless shopping. Optimized operations. Loyal customers. AI-powered insights and secure, connected retail experiences keep you ahead.

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Trusted by more than 3 million business users

8x8 empowers retailers to meet rising customer expectations with personalized, seamless experiences, AI-powered insights and automation, and robust compliance security features—all on the 8x8® Platform for CX. Designed to transform retail customer experience and operational efficiency.

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Unify retail, elevate experiences.

Elevate customer experiences

Impress your customers with seamless interactions across voice, video, chat, and social—integrated across online, in-store, and your contact center.

Turn every interaction into revenue

Seamlessly process payments, record calls, and engage over SMS—all in one platform. Engage customers, close deals faster, and maximize revenue while lowering costs. Smarter workflows, bigger impact.

Near, far, wherever employees are

Connect your agents, store reps, and warehouse with a single interface to easily communicate and collaborate on all the information needed to satisfy your customers’ questions.

Compliance? Nailed it

Protect customer data with robust security and compliance and PCI DSS-certified payment processing tools to combat fraud and give customers peace of mind.

LSH Auto went from nine telecom vendors to one

"Our answer rate has gone from just over 60% to pushing 90%, even at peak times, as customers no longer need to make multiple calls to get in touch or have issues resolved."

Chris Gensmantel, CIO, LSH Auto UK

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Smarter retail, seamless engagement.

Turn every interaction into revenue with AI-powered sales and support. Keep customers engaged, employees connected, and operations in sync—across every channel.

Drive revenue and experience

Powered by AI and built on 8x8 Platform for CX, connect with your customers across chat, social, SMS, email, and voice—seamlessly blending self-service and assisted shopping. Cut the friction. Free up your agents. Accelerate sales.

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Fewer returns, more sales

Make your post-purchase experience feel personalized and proactive. 8x8 Aftersale Assist™ helps by reaching out via SMS to proactively offer customer support. Getting setup advice from the start keeps customers happy and loyal.

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Proactive customer engagement

Send real-time order updates, and renewal reminders proactively on the messaging channels customers use every day—SMS and WhatsApp. Personalized, timely customer interactions create streamlined communication, driving frictionless customer journeys. Engaged customers buy more and remain loyal longer.

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AI that works

Give your customers the seamless, always-on support they expect. With an AI-powered 8x8 Intelligent Customer Assistant™, you can get feedback on orders, route questions instantly, and hand off conversations smoothly—no frustrating repeats, just fast, personalized service across voice and digital channels.

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One connected platform

Keep your stores, teams, and operations in sync—whether on the sales floor, the warehouse, or at HQ. Shipment running late? Instantly connect with suppliers or distribution centers to track deliveries and update store teams. Give your teams everything they need with 8x8 Work® to support customers, partners, and suppliers without the hassle.

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Integrate seamlessly.

Easily connect with popular retail business and CRM apps to streamline your operations without added complexity.

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See how we've helped others just like you transform their businesses

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“We love our data and we make tons of our decisions based on the data that we’re receiving. Moving to 8x8 gave us that and know as we continue on we’ll make more educated decisions.”

Adam ZimmermanIT Manager, Trek
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"Everything we’re doing with 8x8 is taking us to a better place."

John Jolliffe IT Infrastructure Engineering Manager, Casey’s
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"8x8 is such an easy-to-use platform that it has broadened perspectives as to what is possible with a communications platform."

Chris GensmantelCIO, LSH Auto UK
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"Choosing 8x8 allowed us to adapt and provide thousands of colleagues with an integrated communication platform."

Gareth BrophyFormer Head of Customer Support, Halfords
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Secure and compliant.

Up-to-date with regulations and verified by third-party certifications. So you get peace of mind.

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Connect with 8x8 to power your CX ambitions using innovative communication tools

Let’s power your CX ambitions, together.