Improving Engagement With PC Video Chat Apps

Video conferencing is all the rage in today's business environment. The benefits of a face-to-face meeting, even if virtual, are numerous. Presentations carry more meaning when you see the faces and expressions of the parties involved. Today's businesses are rightly focused on customer experience. The vast amount of information available to customers means that they have more opportunities to shop at competitors. Customers know where to get the best prices; in many ways, the competition now is at the service level.

Video increases engagement with customers and makes employee collaboration much more effective. Audioconferencing can still be effective for some purposes, but in general, without a video component, there is an "out of sight, out of mind" risk that attention during the presentation may be spent elsewhere. It's more difficult to capture the attention of an audience over a voice conference. Video allows a presenter to get up in the faces of an audience — in a good way. 

Businesses that want to leverage video for customer experience and worker collaboration may be concerned about which tools are necessary to create an ideal video chat experience. Luckily, there are numerous apps for those who use PCs as their computing tools. Windows-compatible video chat apps allow for video calls, and unified communications solutions help keep the calls in line with the entire workflow.

The Many Benefits of Video Chatting

Video is crucially important in today's business. In many ways, customers are in a sea of content. It is rare for people to limit their information gathering to audio. People want to see how a product works, and want an interactive demonstration. Many people use YouTube, for example, as a method for vetting a product or service. Users will seek out product demonstrations, unboxing videos, and testimonials to help determine which products they want. If your sales presentation is solely based on audio conferencing, you are missing out on an opportunity to provide a visual element to your sales.

Beyond sales, video is a key component of effective collaboration. Remote team meetings can get stale quickly when conducted over a conference call. Video adds context, energy and encourages attention. Imagine you are at an in-person meeting at work. You would be at attention, taking notes, and remaining engaged with the presenter. Now imagine the same meeting as a conference call. You may be distracted by other work. You might check your phone frequently, or even leave the room during the presentation. Video collaboration helps encourage productivity and attention to the matters at hand.

PC Video Chat Applications

There are numerous ways to enable your worker's computers to access video chat. Skype, for example, is a popular video calling solution that is part of the Windows ecosystem. It works well with PCs and many customers may already use the service. Skype offers free and low-cost video calling. More importantly, Skype integrates with many unified communications solutions. 8x8's Virtual Office, for example, combines Skype for Business with its industry-leading unified communications solution. With 8x8, employees can seamlessly pivot from a customer relationship management interface to a video chat. This functionality is beneficial for sales and customer support. With video chat on PCs, you can reach more customers, as Windows is a popular operating system.

PCs also support other video chat apps, such as Google Hangouts. Many businesses use the Google environment for their business needs such as email, document creation, scheduling and more. Hangouts creates the ability to easily launch video conferencing, and 8x8 integrates with the Google G Suite environment as well. 

Beyond Skype and Hangouts, 8x8 also offers its leading video conferencing abilities as part of its Virtual Office product. In addition, its X Series enterprise communications tools help integrate all of the communications needs of a business. While video chat is a beneficial feature, so, too is traditional means of contact. With 8x8, your business can provide the rich video content customers want and collaborators need while backing it all up with enterprise-level unified communications. From call center to sales and support, 8x8 arms businesses with the tools necessary for modern customer engagement. 

Collaboration is key to the success of any business. Easily collaborate from anywhere on any device using the most integrated video and audio conferencing with HD quality and instant screen sharing. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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