Audio Video Conferencing Software Can Boost Office Communications

Businesses are increasingly using a broad variety of communications tools. Phone calls and written correspondence dominated business communications for decades, and of course e-mail and other networked communications formats have revolutionized the workplace over the past 30 years.  Today, however, companies use messaging, social media and other modern methods to connect with customers and enable co-worker collaboration. Video conferencing has emerged as a critical tool for productivity. 

Those businesses looking to implement a video conferencing solution may find the choice difficult, as there are numerous options available. Some may hear of these solutions being referred to as audio video conferencing software packages or just video conferencing solutions. Is there a difference? Let's take a closer look at the business-grade audio video conferencing software options so you can tailor the best solution for your business.

The Emergence of Unified Communication in Business

Technology has enabled businesses to increase customer engagement and optimize employee collaboration through innovative communications options that blend seamlessly with workflows. These unified communications tools allow for multi-channel connectivity with both customers and between co-workers.  Today, a business phone system involves much more than sending and receiving calls.  A unified communications solution, such as is found in virtual contact center software, combines calling with team messaging, SMS, fax and video conferencing. 

These solutions are also cloud-based, which create an agile environment for both collaboration and client communications. The cloud simplifies choices and eliminates the high costs associated with phone system equipment and maintenance. When business needs require additional phone lines or functionalities, businesses can dial in the exact amount of services necessary. This flexibility also extends to video conferencing software, which can provide much more than just a visual element to business communications.

The Benefits of Modern Audio Video Conferencing Software

Businesses have begun adopting video conferencing since greater internet bandwidth allows more data-heavy applications. Online video transmission has been available for several years, but with the slower internet speeds and inconsistent service of the past, these applications often were glitchy. A combination of a stronger internet backbone and more advanced communications technology has made video conferencing more straightforward to deploy in an organization. These calls and conferences feature smoother video quality and better audio. The buffering and disconnects of the past have mostly been eliminated.

More importantly, modern audio video conferencing software adds more than face-to-face communications. Some of the useful features found in today's unified communications solutions include:

  • Screen sharing for better collaboration
  • Chat via text, alongside video presentations
  • File exchange
  • Digital whiteboard integration
  • Remote access to other desktops

These features and more help businesses get work done more efficiently. In the past, shoddy video conferencing technology and low bandwidth meant that many meetings required travel and scheduling nightmares. Productivity suffered from the need to get key decision makers in the same room together. Voice-only conference calls sufficed for providing information but rang hollow for many applications, such as any type of presentation that relied on a visual element. Today, with modern audio video conferencing software, businesses can connect with customers and enable collaboration just as if everyone was in the same room. 

Video conferencing features run the gamut from mimicking a roundtable discussion to allowing flexibility in who controls the meeting. For example, a host can create some structure to a conference call by interacting with a whiteboard, chat or a shared document. Then, the host can hand off control to others, much how an in-person collaboration may transpire.

Full-Featured Audio Video Conferencing Solutions Increase Productivity

8x8's Virtual Contact Center and unified communications as a service (UCaaS) solutions enable businesses to leverage the benefits of video. Virtual office meetings let employees meet with anyone, anywhere through a single click. At 8x8, we understand that there is much more to a virtual meeting than a video feed. From scheduling to enabling on the go use through Android or iOS mobile apps, 8x8's Virtual Contact Center and Virtual Office solutions create opportunities to get work done when needed without having to wait for parties to get together in person. 8x8 also enables rich customer connection and engagement. Rather than traveling to meet a customer, or trying to arrange a convenient time for a client to meet at your office, create new opportunities for connection.

Collaboration is key to the success of any business. Easily collaborate from anywhere on any device using the most integrated video and audio conferencing with HD quality and instant screen sharing. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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