Infinity Caller Insight
Get full visibility into campaign ROI and call attribution with Infinity Caller Insight for 8x8
Integration Overviewlink to this section
Infinity brings AI-powered website and call intelligence to 8x8, offering enhanced campaign attribution, automated routing, and smarter customer engagement.
Integrating Infinity call tracking data with 8x8 provides a powerful combination of AI powered website analytics and call attribution data, delivering several benefits for customers—especially in marketing, sales, and customer service.
- Maximize Marketing ROI: Track the exact source of every call and push attribution data into 8x8 to see which campaigns drive real sales—enabling smarter budget allocation and campaign optimization.
- Boost Lead Conversion with Smarter Routing: Use Infinity’s call tracking data to automatically route high-intent leads to the right teams in 8x8—reducing wait times and increasing conversion rates.
- Unify Reporting Across Platforms: Combine Infinity’s marketing insights with 8x8’s call metrics to visualize the complete customer journey—from first click to final call resolution.
- Auto-Sync Marketing Data to Your CRM: Enrich CRM records with full caller journeys, including ads clicked and pages visited, for more personalized follow-ups and faster sales cycles.
- Stay Secure and Compliant: Meet industry standards with GDPR-compliant call recording and data handling across both platforms—ideal for regulated sectors.
- Align Staffing with Demand: Forecast peak call times using Infinity’s campaign-level data and adjust agent coverage in 8x8 to reduce hold times and boost customer satisfaction.
Featureslink to this section
- Dynamic Call Tracking: Capture the source, campaign, keyword, and landing page behind every call, and automatically push that data into 8x8 Contact Center to enrich call logs with actionable marketing insights.
- Real-Time Call Attribution: Match every inbound call to the exact marketing source or ad that drove it for accurate, real-time ROI measurement across digital and offline campaigns.
- Call Routing Based on Marketing Data: Use Infinity’s tracking insights to dynamically route calls in 8x8, sending high-value leads to priority queues and repeat or high-intent callers to senior reps for faster, more effective engagement.
Prerequisiteslink to this section
- 8x8 Contact Center X6, X7, X8 license
Security & Compliancelink to this section
Developer: Infinity Tracking Limited
Location: United Kingdom