Summarize this page with popular models
Summarize this page with popular models
Partners are navigating more vendors and wider portfolios than ever. Emily Masterton walks through how 8x8 is removing friction at every step — from portals and provisioning to partner programmes and co-marketing. She covers 8x8 Small Business, the new App Store, the direct resale partner programme, and what the next three years of investment in the channel looks like.
Vice President of EMEA Sales and Channel
Emily Masterton serves as 8x8's Vice President of EMEA Sales and Channel driving the partner strategy, commercial framework, and go-to-market initiatives central to the company's channel-first mission. Over nearly seven years at 8x8, she has advanced from EMEA Strategic Alliance Lead to Regional VP of EMEA Channel Sales, before stepping into her current global leadership role. With more than two decades of channel experience, spanning positions from account manager to global chief, Emily offers a well-rounded perspective on vendor-partner relationships. Her approach prioritizes operational clarity, reducing friction, and delivering practical value to partners. Honored by Channel Futures as one of the Top 20 EMEA Channel Leaders of the Year and named Channel Leader of the Year by IT Europa, she remains a prominent thought leader across the UK and EMEA channel landscape.