Since 2021, the Asia-Pacific (APAC) region has hosted the largest number of internet users globally. Projections point to users’ daily screen time reaching even higher averages by the end of year.
Unfortunately, more hours online don’t guarantee a more engaged audience.
Does screen time equate to engagement for you? Did you finish reading the last promotional email you received before you closed it? When you messaged a restaurant on Facebook asking for their opening hours, did you wait for their response before you closed the app? And did you eventually return to that chat when they responded hours later?
The challenge for organizations is clear.
Customers today value 24/7 customer support, next-day deliveries, on-demand rides, and superb, fuss-free experiences from any business. Businesses need to adopt customer-centric approaches for engaging APAC audiences, to ensure their communications don’t get lost in the noise. We will explore working examples of how real-time communications impact cross-team efficiency, productivity, and budgets, and how all of these come together to influence customer satisfaction.
Key Webinar Takeaways:
- How to overcome common customer challenges and expectations in APAC
- What real-time communication touchpoints should be prioritised within the customer journey
- Strategies for scaling without losing touch of customers’ ever-evolving needs
- Adopting transformative technologies to succeed in APAC’s hyper-digital environment
- How to set your business apart through exceptional customer experience
