Turn social engagement into real conversations.
Meet customers where they scroll, chat, and shop—with fast, personal service that drives CX and conversion. 8x8 Social Connect helps you spot high-intent comments, reply quickly, and move the conversation to secure mobile messaging—so your teams can act on every moment of interest or urgency.

Respond faster. Sell smarter. Stay in the moment.
Social Connect brings real-time social listening into the contact center—so you can filter high-priority posts, respond with full context, and continue the conversation in branded mobile channels like RCS and WhatsApp. Agents can share videos, product info, or secure payment links in just a few taps—all while guided by real-time AI. It’s an easier way to support, convert, and impress every step of the way.

See Social Connect in action.
Watch how brands use Social Connect to spot high-intent posts, respond on mobile, and close the loop with payment—all in one platform.

Turn social intent into customer impact.
Deliver seamless, personalized experiences without adding complexity to your CX operations.
Faster response times.
Route and respond to social comments and DMs on channels customers trust—without pulling them off mobile.
Higher conversion rates.
Act on interest with personalized responses, product info, exclusive offers, and secure payments—all within a branded, mobile-first chat experience.
More consistent CX.
Reduce manual work with automated assistance and smart query follow-up, while managing every interaction from one interface.
Connected customer data.
Capture the full journey—lead, sentiment, payment, history—directly into your CRM for faster resolution, and future personalization.
Powering your CX engine.
Everything you need to turn social signals into sales and support.
Meltwater Social Listening
Cut through the noise. Automatically detect and route high-intent social comments and DMs—so your teams can act faster and smarter on what really matters.

RCS & WhatsApp Messaging
Move from public post to private chat in a branded, secure mobile conversation. Share rich content—like videos, product information, and store information—directly with the shopper to support their purchase and keep them loyal.

8x8 Agent Workspace™
Give agents full visibility and context—conversation history, product info, sentiment—in one place. No tab-switching, just seamless service and everything they need at their fingertips.

8x8 Smart Assist
Give agents real-time guidance with suggested replies, next-best actions, and conversation cues—so they can respond faster, stay on message, and handle more with confidence.

8x8 Secure Pay™
Help shoppers lock in their pre-orders or deposits while they are still engaged. Send secure payment links via SMS and track everything payments back in your customer history and CRM.

Real moments. Real impact.
Social Connect is built for the everyday interactions your teams already manage—now with better tools, faster workflows, and real outcomes.

Turn browsing into real interest
Engage customers asking where to see or try a product, then help them book an in-store visit or test drive.

Generate hype with exclusive promos
Respond with early access passes and discount codes for exclusive events, offers, or VIP product launches.

Support complaints with confidence
Redirect unhappy public posts into private chats to resolve issues quickly and protect your brand’s reputation.

Unlock interest and turn it into sales
Respond to a DM about your products by sharing product info and a secure link to pay a deposit.