In a world where many products and services have become commodities, the customer experience has emerged as a differentiating force. Customer acquisition, loyalty and advocacy are the prizes at stake.

Learn how customer journey mapping helps you instantly visualize the details and missteps of a customer engagement. Once you analyze the real sources of customer gratification and discontent, you can improve loyalty and boost advocacy.

This 8x8 eBook will show you how analytics can help solve the toughest customer experience puzzles. You'll learn:

  • How customer journey mapping identifies sources of customer discontent
  • Which self-service paths can be improved
  • How to find conditions that trigger complaints

Download this 8x8 eBook to translate the voice of your customers into action.