Defining Search Marketing Sales

Search engine marketing (SEM) is one of the most effective ways to grow your business. By marketing via the search engines, you'll be able to reach your customers when they're ready to buy.

Search engine marketing can be a powerful way to drive new sales to your business. Especially, if you're using both sales and marketing data to inform one another.

Learn what search engine marketing is, how your search marketing and sales team can benefit one another, and how a unified communication solution can supercharge your business.

What is Search Engine Marketing?

Search engine marketing utilizes paid advertisements that appear across the organic search results. As an advertiser, you'll place bids on certain keywords that people are searching for when looking for products or services that you sell. These ads can also be referred to as pay-per-click ads (PPC).

The biggest advantage that this type of advertising can offer is the ability to place your ads in front of the right people at exactly the right moment. This level of control makes it a great way to grow your business.

SEM is commonly associated with Search Engine Optimization (SEO). However, with SEM you're referring to paid marketing in the search results. While with SEO you're optimizing your website (onsite and off) in order to show up in the organic search results.

SEM has the advantage of being able to give you nearly instant results. While organic SEO is typically a much longer-term investment.

How Search Marketing and Sales Work Together

Effective search marketing will improve your sales volume across the board. Usually, when you're employing search engine marketing your ads will target potential customers who are close to becoming a customer. This will help to shorten the sales life cycle and make it easier on your sales staff. It might be more costly to obtain leads this close to the end of the customer life cycle, but you'll see a much faster ROI this way.

Most sales teams and marketing teams exist in separate silos. However, with both sales and marketing looking to improve your overall revenue it only makes sense to bring the two together.

Your sales team in on the front-lines with your customers. Helping to move potential buyers down the customer life cycle towards becoming a paying customer. The information gained during this process should be used to inform your marketing strategy. Including any search engine marketing advertisements you're creating.

How a UC Solution Can Supercharge Sales and Marketing

By implementing a unified communications solution into your workflow you can help to improve both your sales and marketing processes. Here are a few benefits you'll realize when upgrading to a cloud-based UC solution:

Improve Productivity

A lot of productivity is lost through communication inefficiencies. But, with a unified communications solution you can easily and quickly communicate with any team member through multiple means of communication, whether that's through messaging, text, email, phone, or even video conferencing. With a UC solution, your team members will never be standing by waiting for a response.

Get Higher Quality Leads

Search engine marketing data combined with in-depth data and targeting will provide you with a pipeline full of qualified leads. With real-time lead monitoring and multiple points of customer data, you'll know exactly where your current leads stand. Plus, with integrated business phone systems, you'll be able to better communicate with the leads you get.

Easily Manage Sales

Imagine being able to have access to all of your existing sales data from a single dashboard. This will enable you to more effectively manage your sales team and gain an understanding of what sales activities are contributing most to your bottom line. Plus, with integrated call recording and monitoring you can steadily improve the quality of your sales calls.

Search marketing is a very powerful and effective way to drive leads and sales to your business. By integrating your existing marketing and sales efforts you'll be able to multiply the effectiveness of both. If communication bottlenecks are slowing down your business's growth, then consider upgrading to a cloud-based communication solution to explode your productivity.

Your sales and marketing teams need the best technology to be as productive as possible. With 8x8's Virtual Contact Center you get world-class technology and everything your domestic or international business needs all in one system. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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