How Retail Communication Devices Are Changing Storefronts

New technology and devices seem to find their way into almost every style of business, and retail is no different. Whether you’re integrating new devices into your customer shopping experience or employing new tech to your internal business communication, there are best practices you’ll want to follow.

The technology and devices you’re using should be making your business more efficient and your shopping experience better.

Learn how technology can improve your retail communication and the types of devices that are most commonly implemented today.

What is Retail Communication?

Retail communication is broken into two parts. The first deals with any internal communication processes you’re employing to distribute information throughout your organization. The second relates to how you’re communicating with your customers, both in terms of employee-to-customer relationships and the way you’re communicating through marketing.

A successful retail communication strategy requires both aspects of communication to be functioning efficiently. For example, without an effective way to communicate information throughout your organization, your sales staff won’t be able to convey the latest information to your customers.

If your actual employee-to-customer communication strategies are lacking, then your retail business will have lower sales numbers, and possibly hoards of unsatisfied customers.

Examples of Retail Communication Devices

A lot of retail businesses are implementing cutting-edge technology to help transform their ability to communicate. Integrating technology into your retail communication strategy can include employing communication software, or even introducing new devices into your workflow.

Here are the most common retail communication devices today:

1. Team Communication Mobile Applications

Communicating with your retail team can be difficult. Chances are, not every member of your team will be present at the same time. What’s the solution? To integrate mobile applications into how you communicate with your team.

With a mobile application, you can communicate with your team on a moment to moment basis. If you have any store updates you can alert your team instantly.

2. Integrated Video Conferencing

If you have a diverse team spread out across multiple locations, then using video conferencing is a great way to get everyone on the same page. Instead of having to travel for meetings, you can utilize video conferring software to hold meetings instantly. Imagine being able to connect with all of your store managers all at once, instead of having to schedule individual meetings. Your business will be so much more efficient!

3. Cloud-based Communication Tools

Having a central hub of communication can help to streamline how your company functions. For example, with cloud-based communication software, all of your employees can access necessary company information whenever they require. They’ll be able to send messages, look up relevant sales or discounts, access customer information and a lot more. Information is power, by using customer information the right way you'll be able to help craft a custom experience for any customer who walks into your store.

4. Mobile Shopping Apps

If a customer loves your store, chances are they’ll use your app as well. A lot of retail stores are creating apps to better understand their customers and offer them unique incentives. With a retail app, you can highlight mobile-only discounts, better understand the types of products your customers like to buy, and gain new insights into user shopping behavior.

Some stores are even integrating shopping apps into their physical storefront. They'll be able to use these devices to access more product information, or explore related products they might like.

5. IoT and Smart Devices

This is a relatively new development, but expect it to be a common element of retail stores in years to come. With IoT connected smart communication devices users will be able to gain unique product insights, or even checkout right from their phone. Some retailers are even utilizing VR to completely immerse customers in the shopping experience. Retail stores can help to bridge the gap between technology and the real world to provide customers with a more immersive shopping experience.

The integration of technology into the retail setting will continue to evolve. As you add new devices into your workflows or customer experience make sure it’s helping your organization become more efficient and offer a better customer experience. Integrating technology just to be cutting edge could end up detracting from the overall shopping experience.

Choosing the right technology is crucial to a successful retail business. Establish a streamlined retail communications strategy with 8x8, and focus on growing your business. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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