Outsourcing Web Design
With the amount of retail sales made online growing every year, having a website is increasingly important for business success. But a surprising number of businesses don’t even have a website. Lack of technical know-how, shortage of time, and failure to recognize the urgency of having a website are some of the factors that can cause business owners to put off prioritizing their website.
One of the easiest ways to break through this logjam of procrastination is to outsource your web design. Outsourcing can be an efficient, affordable way to get the e-commerce side of your business up and running so that you can compete with rival businesses online. Here’s a look at why it makes sense to outsource web design, along with some tips on what software you need to do it effectively.
How Web Design Affects Your Business
Online sales continue to grow in importance for businesses. The share of total retail sales represented by e-commerce sales has grown rapidly over the last decade, from just under 4 percent in 2009 to over 9 percent in the first quarter of 2018, Census Bureau data shows. This share is expected to continue to grow, reaching 15 percent by 2025. This means that companies with high-performing websites will have an increasingly larger customer base than businesses that don’t prioritize e-commerce.
The quality of your web design has a direct impact on the performance of your website. The number of visitors your site gets, the percentage of visitors who become mailing list subscribers, the percentage of visitors who convert into customers, and the volume of your sales are all in part a function of your web design. For example, it takes just .05 seconds for a visitor to form a first impression of your website and decide whether to stay or leave. When visitors make this decision, 94 percent of their first impression is based on your site’s design. The look and feel of your site, the images you display, the text font you use, and your navigational structure are all design elements that can help determine whether your visitors become customers or leave your site to shop elsewhere.
The Problem with Do-It-Yourself Web Design
Despite the growing importance of e-commerce, a surprising number of businesses don’t’ even have a website yet. Over one-third of small business owners say they don’t have a website, according to a recent Clutch survey. Cost is the biggest barrier most businesses cite as the reason for not having a site, a factor which leads many small business owners to try to create their own site. But do-it-yourself web design can be challenging for a number of reasons:
- Technical - Most business owners lack the technical know-how or in-house technical support to create their own sites. Acquiring such technical knowledge can be time-consuming and expensive, wasting valuable time and resources that could be better spent on other areas your business. Some business owners turn to user-friendly DIY website builders to overcome this problem, but most such tools offer limited design options and functional capability.
- Business functionality - Building your own site with limited technical knowledge can make it difficult to take advantage of cutting-edge web design features that require advanced technical know-how. For instance, making sure your site looks good on all devices at all screen sizes may be difficult to do without technical know-how.
- Graphic design - Your site’s image selection, color scheme, and composition have a major effect on its effectiveness. But most small business owners and teams lack the graphic design background to create an effective look for their site.
- Security - Business websites have become one of the most popular targets for cyber thieves. But attack tactics and security updates are changing daily, and if you lack expertise in this area, it can be hard to keep your site secure if you do it yourself.
All these factors make DIY web design a poor option for most businesses.
Why It Makes Sense to Outsource Web Design
Outsourcing your web design is a better option for most businesses. Outsourcing offers a number of distinct advantages over DYI web design:
- Cost - While at first glance it might seem cheaper to do your own site, a closer look reveals some cost advantages to outsourcing. Doing your own site wastes valuable time, translating into lost revenue. Additionally, educating yourself to learn how to do your own site requires an investment, while hiring an in-house web designer costs even more in labor. Moreover, doing your own site wrong can cost you revenue through lower traffic volume and lower conversion rates. In the long run, it’s more cost-effective to hire a professional to do your site right.
- Labor - Building a site takes a lot of work. Having someone else do it saves you and your in-house team significant labor.
- Time - Creating your own site or having an in-house team member create your site uses valuable man-hours. Outsourcing relieves you of this labor expenditure.
- Professionalism - Having a professional design your site allows you to enjoy having a site with top-notch functionality and graphic design for superior business performance. You also enjoy the protection afforded by your provider’s professional security expertise.
These advantages make a compelling argument for outsourcing your web design.
Software Requirements for Outsourcing Web Design
While your outsourcing partner will do the heavy lifting on software for your website itself, you will find it easier to work with your outsourcing partner if you have some key software on your internal computer network:
- A unified communications platform (UCaaS) will allow you to communicate with your web design partner through whatever channel you need, including VoIP, chat, email, or video.
- Videoconferencing and collaboration built into your unified communications solution can allow you to see remotely what your design provider is doing through video, screen sharing, or file sharing, allowing you to look over your designer’s shoulder from a distance.
- Other business apps you want your partner to integrate into your site design. For instance, you may want your cloud contact center to integrate with your site so that your customers can access your support center through your site. Other apps you may wish to have integrated into your site design include your marketing software, your CRM tool, accounting software for tracking sales from your site, and inventory software.
Having these software tools in place will greatly assist you in working with your outsourcing partner and helping them optimize your site for superior performance.
Keep Up with the Competition
A website is critical for competing with rival businesses online, but outsourcing makes more sense than doing your own website.
Your business has enough on its plate. Outsource what makes sense for your business, choose a world class SaaS technology solution and focus on what's important: your clients. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.