Sales Outsourcing: How to Make the Most Out of It

Outsourcing is a well-known phenomenon. The quick access to a large pool of talented professionals at low cost is what makes this business model a success. Most businesses today outsource their non-core functions to third-party organizations, which often include call center, accounting, bookkeeping and even HR. However, there’s a new trend that’s shaping up – outsourcing sales. 

It typically involves letting the outsourcing company manage the sales for you without the involvement of your in-house sales teams. Paying these outsourcing companies is often based on the results they are able to generate, making it an attractive business model. This new phenomenon is already seeing a surge in adoption rate due to the numerous benefits it offers.

Key advantages of sales outsourcing:

Access to Talent: Companies that provide sales outsourcing have a dedicated team of sales experts who have access to the latest technology tools and proven sales funnels that guarantee results. Instead of spending time in building your own team and training them to reach to a proficient level, you get direct access to the talent and that too at lower costs.

Better Revenue: Hiring an outsourcing company automatically reduces the cost of hiring new talents and training them. It gives you access to a team of experts who utilize advanced analytics tools and market research to generate business for you, which helps you secure more profits.

Reduction in Cost of Sale: Sales outsourcing often works on the basis of results. This means that you don’t have to spend more on making your team competent enough to generate sales for you. The outsourcing company takes care of all the requirements and charges you based on the actual results. This model significantly brings down the cost of sale.

Reach More Customers: Sales outsourcing gives you an opportunity to expand your customer reach. Companies that take care of your sales will often have multiple channels and tools to gather potential customer data and reach out to them in the most efficient manner.

Improve In-house Sales Process Efficiency: Expert sales teams from outsourcing companies essentially helps in optimizing your existing sales processes. The professionals can assess your systems and provide valuable insights to get better returns on your investment in sales channels.

Leverage Sales Outsourcing Efficiency with Cloud Communications

Partnering with an outsourcing company to increase sales is indeed a profitable idea. However, there’s always a concern of losing control over your sales processes. To ensure proper supervision and management of sales reps, it is important to have a properly organized communication and reporting in place. This is precisely where cloud communication solutions become useful. Solutions like VoIP (Voice over Internet Protocol), CCaaS (Contact Center as a Service) and UCaaS (Unified Communications as a Service) bring more transparency and control over your sales processes while letting your outsourcing partner work with ease.

These cloud-hosted solutions let you centralize all your communication channels and also integrate key business tools such as CRM so that everyone involved in the sales process can have access to valuable customer data. Unifying communications also means that you can easily connect with your sales outsourcing partner directly through your business phones, make HD quality video conference calls and send instant messages from anywhere, on any device. Having access to such a communication toolset ensures effective collaboration between your company and the outsourcing partner. Besides, cloud-hosted solutions do not require setting up any on-premise hardware, which significantly reduces the cost of infrastructure.

Staying on the same page with your sales outsourcing partner also ensures a smooth transition to post sales activities for your in-house teams. With the ability to access CRM data previously managed by the outsourcing partner, your in-house teams can get a clear picture of the customer journey and can provide personalized and better services to them.

Above all, cloud communication solutions are equipped with advanced technologies such as analytics and reporting that helps you keep a watch on the performance of your outsourcing partner and lets you take key decisions quickly.

Sales outsourcing is a lucrative business model for organizations looking to generate more sales and revenue. It essentially gives companies access to a dedicated team of sales experts that deliver services with guaranteed results. However, to gain better control and manage remote sales reps effectively, it is important that you invest in the right communication and reporting technology. Cloud-hosted solutions provide this facility and offer a much more collaborative environment that ultimately results in more business and eventually greater profitability.

Your business has enough on its plate. Outsource what makes sense for your business, choose a world-class SaaS technology solution and focus on what's important: your clients. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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